Knowledge

Our knowledge centre offers in-depth articles, reports, and analysis on the latest trends and best practices in RevOps, technology integration, and digital strategy. Each piece combines our practical expertise with cutting-edge insights, helping you make informed decisions about your technology investments and providing valuable perspective on how to align your systems for maximum business impact.

HubSpot Smart CRM – Should You Use HubSpot As Your Core CRM?

Is HubSpot Smart CRM the Right Standalone Solution for Your Business?

HubSpot has announced another enhancement in its product lineup; the Smart CRM can now be purchased and used as a standalone product....

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HubSpot’s Marketing Studio: A Transformation in Your Campaign Workflow

HubSpot’s Marketing Studio: A Transformation in Your Campaign Workflow

At HubSpot’s INBOUND 2025 conference, one of the standout announcements was the launch of Marketing Studio, a radical new way to...

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Autumn 2025 Update to HubSpot’s Breeze Credits

Autumn 2025 Update to HubSpot’s Breeze Credits

We're excited to share that the way HubSpot’s Breeze Credits operate is undergoing a major change this Autumn. Breeze Credits, once a...

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What is RevOps? (And Why You Should Care)

Understanding RevOps & How It Could Transform Your Revenue Generation

What is RevOps? RevOps, or Revenue Operations, is a term you might have heard being used by lots of businesses, but what is it, and...

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Why is Google Business Profile Important for Your Business?

Google Business Profile (GBP, formerly known as Google My Business) is a key part of any localised Inbound Marketing strategy and...

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What Are Content Audits & Why Are They Important?

What Are Content Audits & Why Are They Important?

Good quality, relevant and helpful content, now more than ever, is key to digital marketing success. The saying ‘Content is King’...

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How To Check If Your Google Ads Are Performing, Or Not...

How To Check If Your Google Ads Are Performing, Or Not...

Google Ads has become an increasingly complex platform over the past few years. If you aren’t an experienced PPC professional, it can...

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Using Marketing Automation to Deliver Results & Improve ROI

Using Marketing Automation to Deliver Results & Improve ROI

What is Marketing Automation? Most types of businesses need to maintain a constant stream of new leads entering the pipeline, as well...

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UTM Tracking Best Practices

UTM Tracking Best Practices

UTM codes are an excellent way to track results across a range of campaigns and are a key tool in generating accurate reports,...

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Driving Sales by Arming Your Teams with the Right Tools

How to Facilitate Growth in Sales Team Performance

A truly efficient sales process requires marketing and sales efforts to be tightly aligned and internal sales processes to be...

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Everything You Need To Know About Drift

Discover the Power of Drift: Revolutionising Your Conversational Marketing Businesses need to engage their customers instantly to...

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How To Improve ROI with Digital Marketing

Maximising Your Return on Investment in Marketing

Everything you do on digital can and should be measured. Spending time, resources and money should show up in outcomes. We often start...

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Knowledge Base

Our knowledge base offers in-depth analysis on the latest RevOps trends and best practices, combining practical expertise with cutting-edge insights to help you align your systems for maximum business impact.

What’s the Difference Between HubSpot’s AI Agents and AI Assistants?

What’s the Difference Between HubSpot’s AI Agents and AI Assistants?

Discover the difference between HubSpot’s AI Assistants and AI Agents - copilots versus autonomous operators. Learn how Innovation Visual helps you design and optimise them for maximum impact.

HubSpot’s AI-Powered Emails: Is It Time to Say Goodbye to Manual Personalisation?

HubSpot’s AI Emails: The Future of Personalised Email Marketing

Discover HubSpot’s new AI-powered email features. Learn how AI is changing personalisation, improving efficiency, and transforming marketing performance. See how Innovation Visual can help you adopt these tools for business growth.

Customer Retention: The Essential Growth Strategy for 2025

Customer Retention: The New Growth Engine for 2025

Discover why customer retention is the key to sustainable growth in 2025 and how AI-driven strategies can transform your business performance.

HubSpot Smart CRM – Should You Use HubSpot As Your Core CRM?

Is HubSpot Smart CRM the Right Standalone Solution for Your Business?

Discover HubSpot’s Smart CRM, now available as a standalone product. Learn how it compares to traditional CRMs and why it could transform your business.

HubSpot’s Marketing Studio: A Transformation in Your Campaign Workflow

HubSpot’s Marketing Studio: A Transformation in Your Campaign Workflow

Discover HubSpot’s new Marketing Studio - an intuitive, collaborative campaign management tool. Learn how Innovation Visual helps businesses unlock its full potential.

HubSpot Data Hub: More Than Just a New Name for Operations Hub

HubSpot Data Hub: More Than Just a New Name for Operations Hub

HubSpot Operations Hub is now Data Hub. But it’s more than just a name change. Discover fantastic new features like AI-powered Data Studio, centralised data benefits, and pricing insights.

Maximising Your Tech Stack: Insights from Revenue Rewired

Extracting Value from Your Existing Tech

Unlock the hidden potential of your tech stack with insights on breaking down silos, enhancing data, and practical steps for better tool integration.

The Fundamentals of AI with Professor Watson

The Fundamentals of AI with Professor Watson

Explore how AI and ML are changing marketing and RevOps with Tim Butler and Prof. Paul Watson. Practical insights, risks, and strategy tips inside.

AI, Content Strategy and SEO: Insights from Surfer

AI, Content Strategy and SEO: Insights from Surfer's Tomasz Niezgoda

Explore how AI is transforming SEO and content marketing with insights from Surfer’s CMO, Tomasz Niezgoda.