Using AI Strategically in Sales & Marketing | Half-day Courses for Leaders

Unlock the Power of AI

in Sales & Marketing

In today’s digital landscape, AI has become a game-changer for both sales and marketing strategies.

At Innovation Visual, we offer two in-depth courses designed to guide you through leveraging AI effectively in these key business areas.

Using AI Strategically in Marketing

The Using AI Strategically in Marketing course dives deep into AI-driven marketing strategies.

From optimising content creation to predictive analytics and targeted customer journeys, this course will show you how to boost your marketing impact and gain a competitive edge using AI.

Time

9:00am – 12:15pm

Format

In-person, interactive (includes group use-case design)

Designed for

CMOs, Heads of Marketing, Growth & Demand leaders

Discover More

Using AI Strategically in Sales

Our Using AI Strategically in Sales course is an in-person, half-day workshop tailored to sales leaders. This session will help you move beyond basic tools like ChatGPT and develop a practical, repeatable approach to AI.

Learn how to enhance your sales performance, personalise customer interactions, and streamline lead generation through smarter data, workflow design, and AI-driven agents.

Time

1:00pm – 5:15pm

Format

In-person, interactive (includes group use-case design)

Designed for

Sales Leaders, VPs of Sales, Sales Managers, Account Executives

Discover More

Want the full picture?

Attend the full day

Many leaders own responsibility for both marketing and sales, or need the two functions aligned to deliver revenue outcomes. Our courses are designed to work as a single-day experience:

Morning: Using AI Strategically in Marketing (9:00am – 12:15pm)
Afternoon: Using AI Strategically in Sales (1:00pm – 5:15pm)

If you’re building an AI-enabled revenue engine, the full day gives you the combined operating model — demand creation in the morning, revenue execution in the afternoon.

Book the full day (Marketing + Sales)

Designed to complement your AI Workshop for Leaders

Our AI Workshop for Leaders focuses on strategic orientation and organisational readiness. Using AI Strategically in Sales is the practical operating model: how sales teams apply AI to streamline lead qualification, improve forecasting accuracy, and create smarter, data-driven sales strategies.

Learn More About Our AI Workshops for Leaders

Book your Spot

What makes these courses different

These aren’t just tool demos, nor are they "AI hacks" for sales and marketing. We focus on what leaders need to make AI work in the real world: capability, architecture, governance, and ROI.

You’ll learn

How high-performing sales and marketing teams

are actually using AI

How to design AI-enabled workflows

that scale across your sales pipeline and marketing efforts

How to move from experimentation

to a sustainable, repeatable operating model in both sales and marketing

How to identify high-ROI use cases and sequence adoption

sensibly across sales and marketing functions

Dates & locations

Choose a location and date below to book the afternoon sales course (1:00pm – 5:15pm) or the full day (Marketing + Sales) course.

Dates (2026)	Location	Book Sales & Marketing Course
Wednesday 8th April	London, Mercure London Bankside	Book Full Day
Thursday 21st May	Bristol, Double Tree by Hilton	Book Full Day
Friday 29th May	London, Mercure London Bankside	Book Full Day
Friday 12th June	Reading, Double Tree by Hilton	Book Full Day
Friday 19th June	Manchester, Townhouse Hotel	Book Full Day
Wednesday 9th September	Brighton, Maldron Hotel	Book Full Day
Thursday 17th September	Birmingham, Clayton Hotel	Book Full Day
Thursday 24rd September	London, Mercure London Bankside	Book Full Day
Wednesday 11th November	Birmingham, Clayton Hotel	Book Full Day
Friday 27th November	London, Mercure London Bankside	Book Full Day
Friday 4th December	Bristol, Double Tree by Hilton	Book Full Day

Book the Marketing course

Book the Sales course

Knowledge Hub

Looking for practical insights to boost your business growth?

Our Knowledge Hub is packed with expert guides, industry analysis and actionable tips to help you navigate the complex world of actionable tips to help your digital strategy and digital transformation. Dive in to learn how to align your systems for maximum impact.