We are a full Google Partner which means that we fulfil Google’s own standards – following their best practices – to ensure that our clients get the best results from Google’s advertising product suite. Our partner status benefits our clients as we get access to information, training, beta testing of new systems and offers that mean that we can deliver more for our clients.
As part of our Google Partner status we have to hold up to date qualifications in the use of Google products, from search and display advertising to Google Analytics. These qualifications have to be retaken on a regular basis to ensure that we are always keeping up to date with the latest advances in online advertising. This adds to the reasons why you should use a full Google Partner for your online advertising.
With our extensive experience in helping businesses with longer and more complex purchase cycles to be profitable with their digital marketing it is no surprise that we are a HubSpot Partner Agency. The premium inbound marketing software solution, HubSpot provides a multi-layered technology stack that allows us and our clients a more powerful platform with which we can create, manage, optimise and report on inbound marketing campaigns.
We help businesses both nationally and internationally develop more profitable inbound digital marketing with the HubSpot CRM, Marketing and Sales software. With HubSpot’s emphasis on excellence in delivery and extensive training resources the culture as well as the product fit between HubSpot and Innovation Visual is clear.
Drift is one of the fastest growing Martech startups of the past few years; taking conversational marketing to the next level. Offering advanced Chabot technology, live chat, lead qualification, video, email and automation, Drift is a powerful tool for both B2B and B2C websites. Welcome visitors to your site, engage with them 24/7 and qualify them in the chat before connecting them with your sales agents either via live chat or by booking a meeting.
This dynamic and engaging approach to lead data capture can convert more site visitors, enable on-site Account Based Marketing (ABM) campaigns and shorten your sales cycle. Drift is based on a fly-wheel framework: Engage, Understand and Recommend. By striking up real time conversations with your visitors you can understand their needs then recommend relevant content, products and services which in turn will continue to engage them with your brand.
In addition to being a Google Partner, Bing Partner and HubSpot Partner, Innovation Visual have become a Trustpilot partner. One of the benefits of Trustpilot is giving customers the platform to leave reviews about your company. There is evidence to suggest that Trustpilot reviews are a ranking factor in Google search results making Trustpilot a powerful tool for your business which can have a positive impact when used in the right way. Customers opinions are important for influencing new customers buying decisions and Trustpilot is a great way of presenting positive reviews in Google search and on your business’ website.
In addition to our Google qualifications and status we are also Bing Accredited professionals and hold a number of further Microsoft online advertising and qualifications. This is because Google is not the only search engine and it is often beneficial to advertise on Bing, and use Microsoft tools to further enhance the ROI of your online marketing efforts. We are also members of Bing’s search marketing agency program, which in the same way as Google Partners, gives us special access to offers, tools and training. These things are all designed to help you get more out of your budget so that you continue to invest using these platforms.
We are very proud of the achievements and accreditations that we hold because we understand that they demonstrate to potential clients that we have extensive knowledge in this field; and for our clients our participation in the major online advertising partner programs gives them real financial and operational benefits.
In 2017 Innovation Visual was chosen to be one of just 30 agencies chosen by Google to participate in their prestigious Elevator programme. To be offered a place on the Elevator Programme, led by Robert Craven, an agency must meet a range of criteria, including showing evidence that the agency is providing a high standard of results for their clients and has high potential for growth. The intensive programme over a 6 month period run by Google equips the leaders of agencies to help businesses succeed online and deliver even more for their clients.
As well as our industry accreditation and qualification the team are members of the Institute of Data & Marketing. This leading specialist marketing institute is open only to professionals who can demonstrate both skill and experience in the field of direct, data and digital marketing.
The IDM exists to support, encourage and improve marketing performance. We have found their courses and best practice guidance essential in providing our clients with performance led strategy.
Full Fat Things are Drupal experts and have been instrumental in the development of the Drupal platform and community. They are adept at designing and building high performing Drupal websites and applications.
However, where we believe Stew and team really excel is in truly understanding a clients overall business objectives and creating bespoke Drupal solutions that connect with the customers existing systems to provide an integrated business experience.
Once in a while you come across a digital tool that is truly revolutionary in its approach. We think that Needl's segmenting tool is just that. It uses big data techniques to sift through Google Analytics data to find concealed data segments that are high performing.
Needl may help us find those hidden data gems, we then develop strategy to optimise the key segments further to provide clients with increased conversion rates.