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Generative AI (GenAI) is a concept that is having a huge impact on the marketing industry, affecting everything from the volume of content produced, to concerns over quality. Marketers and businesses alike are seeing major repercussions on the content that is being produced online, across a range of sectors, thanks to the ease with which content can be generated - according to the stats, demand for content grew by 1.5x in 2023 alone.

AI is a topic at the forefront of any conversation about digital marketing, with discussions exploring excitement about its possibilities, questions about its limitations and, in some cases, concerns about its implications. This is a form of technology that is becoming increasingly prevalent in day-to-day life, including places of work.  AI technologies such as generative AI – where systems can create text, images and videos based on prompts that are entered in the software – will have a massive impact on the way that businesses operate, and 2023 has seen a rapid increase in discussions and advancements within this space. Not only is there a lot of discussion about embracing these powerful technologies but Government is involved to both promote and regulate.

Welcome to the future of search! In May 2023, Google unveiled its latest ground-breaking innovation, the Search Generative Experience (SGE). This cutting-edge technology is poised to revolutionise the way we interact with search results and elevate the search engine experience to new heights. With its advanced machine learning algorithms and natural language processing capabilities, SGE aims to provide users with a more intuitive, personalised, and dynamic search experience. Join us as we explore SGE and what this means for the way businesses need to start structuring their information online.

In the ever-evolving landscape of search engine technology, Google has remained at the forefront of innovation, consistently striving to enhance user experience and deliver the most relevant and useful information.

During the yearly Google I/O developer conference, the tech giant revealed upcoming modifications to its already useful content system.

On 5^th June 2023, Apple announced the release of its Vision Pro device, an augmented reality headset, its first major hardware release in a decade. In 2001, Apple released the iPod. It wasn’t the first MP3 player but the combination of the iTunes free music management software, the innovative wheel and button control saw a whole new product class not simply appear but destroy CD sales. To understand the impact, CD sales peaked in 2002 where they had sold over 650,000,000 but fast forward to 2017 as the adoption of digital downloads increased in popularity, CD sales plummeted to   (around 160,000,000).

In today's rapidly evolving digital landscape, artificial intelligence (AI) is making a profound impact on marketing strategies, presenting both opportunities and challenges for CMOs, Marketing Directors, and even CEOs everywhere. AI technologies are revolutionising the way businesses engage with customers, optimise campaigns, and deliver personalised experiences. It’s also affecting the way consumers search.