News, Articles & Knowledge

The New Frontier of Discovery: How AI-Powered Search is Reshaping Consumer Behaviour

30-Apr-2025 23:28:03 | 6 Minute Read

The New Frontier of Discovery: How AI-Powered Search is Reshaping Consumer Behaviour

Imagine this: A marketing manager sits down at her desk, opens her laptop, and instead of typing a query into Google, she asks ChatGPT, "What are the most effective content strategies for B2B SaaS companies in 2025?" In seconds, she receives a comprehensive answer. No clicking through search results, no scanning multiple websites. Just a direct, tailored response.

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Topics: Technology, Work, Content, Strategy, Digital Marketing, Case Study, Artificial Intelligence (AI), B2B, Generative AI Marketing, AI for lead generation, AI, Tech stack, people

How AI Will Impact Revenue-Focused Jobs

31-Mar-2025 09:11:26 | 9 Minute Read

We’ve probably all asked ourselves these questions. Will my job still exist in a few years? How many of my daily tasks will AI be able to cover? How much will my job change in five, ten or fifteen years? The rapid advancement of artificial intelligence (AI) is mind-blowing and scary at the same time, so these questions are extremely valid right now.

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Topics: Technology, Work, Content, Strategy, Digital Marketing, Case Study, Artificial Intelligence (AI), B2B, Generative AI Marketing, AI for lead generation, AI, Tech stack, people