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5 Lead Generation Ideas for Your B2B Business in 2024

26-Mar-2024 11:42:09 | 7 Minute Read

Does your B2B company find it increasingly difficult to generate high quality leads? This is a challenge marketeers are facing in 2024 for several reasons including increased privacy concerns, a rise in content created by AI platforms leading to over-saturation of the market, and continuous platform changes. Coupled with an uncertain economic climate, marketing departments are also faced with reduced budgets and deals closing at a slower pace, as potential opportunities have become more risk averse. This means we must rethink how we generate leads.  

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Topics: Strategy, Digital Marketing, Lead Generation, B2B