Data is at the heart of all business operations. We rely on numerous data points to gain an understanding of our audiences’ actions, which allow us to make informed decisions with future marketing efforts.
Data is at the heart of all business operations. We rely on numerous data points to gain an understanding of our audiences’ actions, which allow us to make informed decisions with future marketing efforts.
Topics: Website, Privacy, Google Analytics, Digital Marketing
In a pre-GDPR world having a healthy number of contacts in your marketing database was the norm. However, when GDPR came along many businesses went into a full-blown panic. The worry was that GDPR was going to remove their legal basis to contact their existing and potential customers.
Topics: Technology, Privacy
In a further development of Apple looking to take the high ground in protecting consumer privacy in the face of the actions of other tech companies, it seems to have blocked Google's developer license over Screenwise Meter. This has meant that not only early versions of some apps like Gmail and Hangouts have stopped working, but also Google's employee apps such as for travel and on-site catering no longer function.
Topics: Technology, Privacy
