News, Articles & Knowledge

With approximately 8.5 billion searches per day, it’s no secret that Google dominates the search engine space. With such a large volume of users and search queries, it makes sense for your business to advertise on Google Ads to capitalise on this, right? The reality is that this isn’t such a clear-cut answer in 2024, with many factors emphasising the importance of diversifying your advertising portfolio and avoiding the over-reliance of a single platform, whilst continuing to maintain some level of presence on Google Ads where possible.

Our world is getting more complex and this trend is affecting how we do marketing. Channels are multiplying, platforms and trends constantly evolving which has impacted the consumer’s buying journey. We are in the age of the never normal. Whether your business is B2B or B2C, your consumers need more touchpoints before they make a decision and their journey can be a bit of a mess to track and map!

In this blog, we’ll review how the buying journey has evolved for B2B and B2C and provide some tips on how your business can adapt to keep reaching your audience effectively.

We are excited to share the incredible results we've achieved for flooring specialist, Absolute Flooring, a family-run flooring specialist, through a targeted digital marketing strategy. Using a multi-channel approach with a strong focus on paid advertising, we delivered exceptional growth for their business.

The Impressive Results:

• 168% increase in leads in just 3 months – delivering a consistent flow of high-quality prospects.
• Ad conversion rate of nearly 9% – more than doubling the industry average of 4.26%.

Read more to see how we made this happen:

Recently, a Google leak brought attention to the complexities of search engine optimisation (SEO) and digital marketing strategies. While the specifics of the leak might seem technical, the implications are profound for marketing and revenue leaders who rely on digital channels to drive growth.

Why should revenue leaders care about this? Simply put, SEO and digital marketing strategies are no longer just about keywords and links. They are about building authority, engaging users, and creating trustworthy content—all of which directly impact a company's bottom line. The Google leak highlighted some critical shifts in how digital marketing is evolving, emphasising the need for transparency, credibility, and adaptability in strategies.

On 5^th March 2024, Google announced two big algorithm updates: the March 2024 Core Algorithm Update and the March 2024 Spam Update. These updates have been launched as a response to the growing complaints of users regarding spam and low-quality results on Google search. In a post on X (formerly Twitter), Google said the algorithms are “designed to show less content made to attract clicks and more content that people find useful” – Google Search Central.

From February 1^st 2024, Google have introduced new authentication requirements for bulk email senders. In this article, we will outline what these requirements are and whether you need to be doing anything about them.