News, Articles & Knowledge

The Demise of The Third-Party Cookie & What It Means For Marketers

27-May-2021 09:09:34 | 6 Minute Read


Google Chrome has announced that it plans to end the use of third-party cookies by 2022. While this change appears to be quite a big deal, digital marketers have seen it coming for some time, largely as a result of changes in privacy regulations (GDPR, CCPA & ePR) and the increasingly invasive nature of the technology being used that now actively intrudes on user privacy. It’s worth noting that the planned changes will only affect third-party cookies and first-party cookies will remain unaffected at this stage.

The plan is to replace third party cookies with FLoC (Federation Learning of Cohorts) but what is FLoC, how will it impact paid advertising and user tracking and how can advertisers mitigate the impact of this change on their campaigns?

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Topics: SEO, News, Digital Marketing

Serene Homes Partner with Innovation Visual

20-May-2021 15:56:50 | 2 Minute Read

We are delighted to share that we have recently started working with property management company, Serene Homes. Whilst we are always delighted to welcome new clients onboard, we are particularly excited to be working with Serene Homes becuase we are office neighbours! We have been working with James and his team for short amount of time so far but have already delivered some very encouraging results. 

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Topics: SEO, PPC, Work

Are You Prepared For The Core Web Vitals Update?

13-May-2021 14:48:01 | 4 Minute Read

Following on from our What Will Google’s Core Web Vitals Algorithm Update Mean For You? We take a deeper look at Core Web Vitals, what they are, and what they could mean for your website.

In May 2020 Google first announced their intention to add enhanced user experience factors into the core algorithm. As part of this roll out, the Core Web Vitals (CWV) update is due to be released during June 2021.

Essentially Core Web Vitals centralises a number of user experience factors found in the Page Speed Insights report to make them easier to identify, track and improve.

It’s worth noting that at present it appears only a small percentage of websites are performing in line with Google’s standards in these areas. That means after the update rolls out in June, it is possible that a number of underperforming websites will see a negative impact on performance as a result.

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Topics: SEO, Website, News, Digital Marketing

What Will Google’s Core Web Vitals Algorithm Update Mean For You?

22-Apr-2021 15:59:43 | 2 Minute Read

You may be aware that Google is planning to update their search algorithm by implementing Core Web Vitals as a search ranking factor, this update was initially scheduled for May 2021, but it has now been pushed back to mid-June 2021. However, it’s well worth being aware of the planned changes so that you can be ahead of the game in managing their potential impact on your website ranking and visibility.

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Topics: SEO, Technology, News, Digital Marketing

What is the Google Product Reviews Algorithm Update April 2021?

19-Apr-2021 16:00:00 | 2 Minute Read

At the start of April, Google announced the release of a new algorithm update specifically targeting product reviews. The aim of this update is to improve the quality of content available and help define the most “useful and helpful information possible”, to quote the Google Search Central Blog.

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Topics: SEO, Technology, News, Digital Marketing

New Algorithm Update Announcement From Google - Product Reviews

14-Apr-2021 17:15:33 | 2 Minute Read

What is the Google Product Review Update?

Late last week Google announced a new algorithm update. Google calls this change an ‘improvement of our ranking systems” and itis specific to product reviews. Google says it is “designed to better reward” those sites that “share in-depth research, rather than thin content that simply summarises a bunch of products”.

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Topics: SEO, Technology, News, Digital Marketing