News, Articles & Knowledge

Our Top Digital Marketing Commandments

19-Feb-2020 10:29:06 | 4 Minute Read

The world of digital marketing can be complex and with so much advice and information out there it can be challenging to know whether you’re doing the right thing for the best results and ROI.

To help you focus on the right things that are going to help you deliver better results., The Innovation Visual team have compiled our top digital marketing tips (or commandments) to steer you in the right direction. 

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Topics: SEO, PPC, Inbound, Content

Working with - ETC Hospitality

29-Nov-2019 13:00:00 | 2 Minute Read

Innovation Visual are pleased to announce that we are now working with ETC Hospitality to provide ongoing digital marketing services.

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Topics: SEO, PPC, Work, News, Inbound, Content

A Look Back at the History of the Internet and Digital Marketing

29-Oct-2019 07:38:25 | 7 Minute Read

The internet; something we probably take for-granted as many of us probably cannot remember what life was like before it existed! Since the invention of the World Wide Web in 1989 by a Tim Berners Lee; the internet and the digital world has evolved drastically. In 1990 just 0.5% of the global population used the internet. Fast forward to today and there are a staggering 4.33 billion internet users equating to an global online penetration of 59% with users using the internet to do everything from watch videos, research information, find new recipes, downloading music, writing reviews to buying new clothes and groceries. The majority of individuals consume some sort of digital content on a regular or daily basis and digital marketing has the capability to reach large and targeted audiences.

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Topics: SEO, PPC, Inbound, Social Media

Mapping Content for Different Stages of the Customer Journey

04-Oct-2019 15:17:10 | 4 Minute Read

It doesn’t matter if your goal is to acquire leads, increase sales or conversions, content plays a crucial role in moving people through the buyers’ journey. With a staggering 4.39 billion internet users worldwide creating content is a great way to reach an audience and where they are. From videos to images to blogs, content helps your prospective customers or leads learn about you as a brand, gather information about your products and services and as a business you can use content to position yourself as the expert in that field.

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Topics: SEO, Inbound, Content

Working with – ISS Aerospace

24-Sep-2019 13:00:00 | 2 Minute Read

The Innovation Visual team are happy to announce that we are now working with ISS Aerospace. Having recently rebranded and launched a new website, ISS were looking for a digital partner to work with to improve their overall online visibility with initial and ongoing digital marketing services in order and to drive leads and conversions

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Topics: SEO, Work, News, Inbound, Content

A Review of BrightonSEO September 2019: From the Pros and Cons to What I Liked and Disliked

19-Sep-2019 14:30:00 | 4 Minute Read

I was lucky enough to attend my fifth Brighton SEO conference in September 2019. After attending five times, you would think that should give you a clear view on how it works and whether it works well. Whilst this may be the case, I thought it would be good to share a few thoughts and an honest review on the conference this time round.

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Topics: SEO, Events, News