News, Articles & Knowledge

For some time now Google Chrome and other browsers like Safari have been rolling out updates which have been increasing the restrictions placed on third party cookies, and even first party cookies to a degree. Safari was one the first to bring in these changes (on a large scale), but they also have less to lose from these kinds of restrictions. And Microsoft Edge, we don’t really care about (we’ll let you look this up).

Soon things are about to change, drastically! Google Chrome is going to start to ‘phase out’ third party cookies, natively. The intention is to do this within two years; however, changes could come sooner.  But what effect will this have on marketers and where will this leave adtech companies which are solely reliant on these cookies to function?

Innovation Visual are pleased to announce that we are now working with Aston and Fincher to provide cohesive and integrated digital marketing services.

Innovation Visual are pleased to announce that we are now working with ETC Hospitality to provide ongoing digital marketing services.

Google has always put the user front and centre of all their strategies and the latest revamped look of how Google's mobile search listings appear is no different. Read on to find out about the latest changes in design. 

Announced at ‘Google Marketing Live’ event, along with a whole heap of important updates to the Google ads platform, was ‘Gallery Ads’. This format aims to bring a more interactive and visually appealing results page. Prabhakar Raghavan, SVP of Google Ads and Commerce had this to say, “By combining search intent with a more interactive visual format, gallery ads make it easier for you to communicate what your brand has to offer”.