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Working with UK Hair & Beauty Wholesaler: Aston & Fincher

Posted by Jo L.S. on 26-Feb-2020 17:35:00 | 2 Minute Read

Innovation Visual are pleased to announce that we are now working with Aston and Fincher to provide cohesive and integrated digital marketing services.

About Aston & Fincher

Aston and Fincher is the leading supplier of professional hair and beauty products in the UK. Selling both online and instore, their value, range of brands, breadth of knowledge, education and customer service has been leading the industry for more than 60 years. Having grown from a single counter in Birmingham in 1959, there are now over 30 Aston and Fincher stores across the UK. Professionals from the hair, barber and beauty industry can can rely on Aston and Fincher to keep them fully stocked with all the products they need from their own brand line and from other leading brands such as Olaplex and Morocconoil.  aston-and-fincher-logo

Aston and Fincher also supply salon furniture suitable for complete salon re-fits and salon owners in need of replacement furniture.  Having worked on some of the biggest projects in the industry, they are industry leading in terms of the choice and range of items they can provide, as well as the team who help to manage the project.

To educate and inform professionals, Aston and Fincher’s Academy provides industry leading training and ongoing development for their clients, and their employees, in a wide variety of subjects and locations around the UK.

Being a family run business means that customer service is at the forefront of everything Aston and Fincher do. Whether a regular order or one off purchase, each customer is treated with the same high regard and their professionalism is respected and trusted throughout the trade. After six decades they are experts in how important it is to maintain the very best customer service levels.

Providing Digital Marketing Services for Aston & Fincher

The main goal of the website is to sell products and whilst it is functioning well, website is focused on ecommerce and functioning well, however there are still gains to be made through strategic SEO, lead generation and content marketing. A further goal for Aston and Fincher is to really shine light on the brand; what they do, their emphasis on the customer experience and education which will be strategically thought through when planning digital marketing activities accordingly.

Driving Traffic

The Innovation Visual team has identified not only technical improvements that can be made to improve the current organic search rankings, but also easy wins in terms of better content. Although not a quick fix, focusing significant time and investment in building organic search is the single best way to drive potentially buying customers to Aston and Fincher. We need to engage with people who are not currently customers and also customers that are only buying a proportion of their products from you to increase that proportion and spend. Increased and properly optimised organic search and content will create not only more traffic but also more engagement, more leads to sales teams and more online sales.

Paid Campaigns

Innovation Visual will work with Aston and Fincher to develop a series of optimised and fully set up paid campaigns. These will include search ads, display, social media advertisements and videos. These will help to bridge the gap whilst the organic strategy grows in efficiency and strength and domain authority is built.

Conversion Rate Optimisation

Conversion rate is the metric around which the profitability of all other marketing activities pivot. As Aston and Fincher move to acquiring more new customers through increasing organic search and reach into the market, conversion rate must always be something that we as a team spend time analysing. There are things that we can see that could already improve conversion of non-customers to customers, and they are often simple things that get overlooked. Using tools like Google Optimise and Hotjar and a solid analysis of the data, we will look to ensure conversions are maximised for the greatest return on investment.    

Get in touch with Innovation Visual

Innovation Visual are delighted to be working with Aston and Fincher and are excited as to how we can work with them to further their business goals.

If you would like to find out how we transform results for your business, then contact our expert digital marketing team.

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