News, Articles & Knowledge

Each month the team at Innovation Visual dedicates time to staying on top of the latest features that HubSpot brings to market, so we can share that knowledge with our clients and help them use HubSpot as effectively as possible. There have been plenty of new features launched in the last month and we’re excited to share some of them with you.
 
Check out our highlights below and if anything catches your attention, feel free to get in touch with our team – we can show you how these latest features can work for you. Onwards!

Google recently announced the planned retirement of its Universal Analytics properties within the Google Analytics platform, which are currently due to stop collecting data as of 1^st July 2023. Moving forward, Google Analytics 4 (GA4) properties will become the only property choice on the platform. Whilst this change may seem like a long way off, it is vital to begin your preparation and planning now to ensure your company isn’t adversely impacted come July 2023.

We’ve got another exciting update from HubSpot…they are relaunching Services Hub. HubSpot wanted to improve the customer experience by changing customer service from a reactive, point-in-time engagement to a proactive customer service function, positively influencing the customer journey.

The State Of B2B Online Payments

The B2B (Business to Business) sales process can be complex and challenging to drive. From complex DMUs (Decision Making Units made up of multiple stakeholders) to developing an efficient and effective proposal process that converts, there are multiple friction points that can cause drop off at each stage of your pipeline. However, evolutions in technology mean that quoting, billing and taking payment need not be one of them.

Marketing Technology (MarTech) is a rapidly expanding field that is growing in pace with the demands of businesses looking to service their customers more effectively, reduce friction from the buyers’ journey and drive sales to meet growth objectives at scale.

Our MarTech team dedicate time every month to ensure that they are up to date with the latest features and updates from HubSpot. We want to make sure that we can leverage each element of functionality to ensure our clients are utilising their HubSpot portal as effectively as possible.