News, Articles & Knowledge

No Sugar Company Partner with Innovation Visual

23-Feb-2022 14:13:28 | 3 Minute Read

Innovation Visual recently formed an exciting partnership with the global, healthy snack brand, No Sugar Company. We are looking forward to helping this premium brand expand its market share and achieve its ambitious growth goals. Our work will focus on the UK market, and our objective is to replicate and exceed the success the brand has already achieved in North America.

Discover how the No Sugar Company plan to penetrate the UK market with the support of Innovation Visual’s strategic digital marketing expertise.

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Topics: SEO, Work, News, Content, Ecommerce, Digital Marketing, Case Study, Conversion Rate Optimisation (CRO), Content Strategy & Planning

Exceptional Year-on-Year Results Growth for Josephs Wigs

26-Jan-2022 08:51:00 | 2 Minute Read

It’s not always easy to see the wood for the trees and often, day to day, incremental changes aren’t visible. It’s not until you take a step back that you can see the true scale of what has been achieved over a period of time.

While we measure and report every month for all our clients, the results achieved for Joseph’s Wigs are particularly noteworthy when comparing year on year growth.

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Topics: PPC, Work, Strategy, Ecommerce, Digital Marketing, Case Study, Paid Search, Conversion Rate Optimisation (CRO), Effective Search Engine Optimisation (SEO), Content Strategy & Planning

Citron Shop Partner With Innovation Visual

02-Feb-2021 11:25:10 | 3 Minute Read

We are delighted to announce that Citron Hygiene have chosen to work with Innovation Visual on their new e-commerce site, The Citron Shop.  Working in partnership, we will provide ongoing digital marketing services; helping to grow the business and achieve their goals.

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Topics: SEO, PPC, Work, Inbound, Content, Strategy, Ecommerce, Digital Marketing

Snainton Golf Centre Partners with Innovation Visual

10-Jun-2020 16:49:00 | 2 Minute Read

We are delighted to announce that Snainton Golf Centre Ltd has selected Innovation Visual to deliver on their digital marketing strategy. Working in partnership, we will provide ongoing digital marketing services; helping to grow the business and achieve their goals.

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Topics: Work, News, Ecommerce

Advanced Google Shopping Optimisation Tips & Techniques

11-Oct-2019 16:57:14 | 12 Minute Read

Shopping campaigns are a vital tool in the PPC arsenal of almost all e-commerce businesses. Not only do shopping campaigns provide a highly effective ad format, which highlights the visual aspect of a product, they are also highly automated, making them reactive and responsive. However, because they are so automated, the user also has far fewer options when it comes to targeting, in comparison to standard search ads. This can be of benefit though, as Google will use all the tools at its disposal to display an ad to the people searching for the right query and the right product at the right time.

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Topics: PPC, Strategy, Ecommerce

Introducing Google's New Gallery Search Ads

31-May-2019 08:24:52 | 2 Minute Read

Announced at ‘Google Marketing Live’ event, along with a whole heap of important updates to the Google ads platform, was ‘Gallery Ads’. This format aims to bring a more interactive and visually appealing results page. Prabhakar Raghavan, SVP of Google Ads and Commerce had this to say, “By combining search intent with a more interactive visual format, gallery ads make it easier for you to communicate what your brand has to offer”.

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Topics: PPC, Ecommerce