News, Articles & Knowledge

In the world of SEO, Google E-A-T is on every SEO specialist’s radar and has been a trending subject since August 2018. E-A-T stands for Expertise, Authority, and Trustworthiness, which was outlined in Google’s official Search Quality Evaluator Guidelines. E-A-T looks at the content creation, the content creator, and the website overall to understand whether the content provides valuable and correct information to the user. This guide will explain what E-A-T is, how important it is, and how to optimise towards a SEO friendly website by using Google’s E-A-T as guidance.

We were delighted to be asked to work with the Simone Thomas Wellness team earlier this year to provide website development and digital marketing services designed to help them meet ambitious growth goals.

Three of the Innovation Visual team attended the in-person spectacle that is BrightonSEO recently. Brighton SEO is a search marketing conference where like-minded SEOs unite and congregate to discuss the latest insights, trends and tools available. From ecommerce focused speakers and technical SEO data-driven experts to local SEOs, BrightonSEO had a variety of informational teachings on how experts in the field can do things even better.

Google continually updates its algorithms, with core algorithm and general updates happening throughout the year. The latest of Google’s general updates was the spam update, which rolled out on 26th July 2021 and took two weeks to roll out. The update concentrates on backlinks to websites and whether they are spammy or quality links. This article discusses the link spam update, what effect the update could potentially have on your website and how it will impact SEO, how Google may penalise links going forward, why links are so important for SEO, and an action plan to optimise towards the link spam update.

Innovation Visual has recently joined forces with Red Flag Alert, leaders in data who provide clients valuable insights to deliver best-in-class sales, credit risk and compliance. Discover more about Red Flag Alert and how we are building a strong digital marketing strategy that delivers results.

We are very happy that The Recruitment Consultancy chose to partner with Innovation Visual to support their digital marketing strategy. Our team have been working closely with this exceptional business to meet their growth objectives by driving leads and increasing conversions through the implementation of a carefully-targeted digital marketing strategy.