News, Articles & Knowledge

Dr Doggy have chosen Innovation Visual as their ongoing digital marketing partner, and we are thrilled to be working with such an innovative and animal centric organisation.

We are thrilled to welcome our newest member of the Innovation Visual Team, Content Strategist Nikki Jones. She joined the team this Summer as the newest member of our SEO and Content Hub.

Earlier this month, our CEO, Tim Butler, our Client Solutions Manager, Zoë Dunn, our Martech Manager, Chris Watson-James, and our Senior Inbound Marketing Executive, Vanessa Reid attended HubSpot’s Global Conference in Boston, Inbound 22. The team spent three busy days learning about the latest news and exciting product updates from HubSpot as well as meeting up with the HubSpot team, Partners and like-minded HubSpotters.

Innovation Visual are thrilled to announce we will be working with Aztec Support. Aztec Support have over 21 years’ of experience in providing an expert IT support service in Chichester and beyond and have enlisted the help of Innovation Visual to elevate their marketing efforts and increase quality leads.

Over the past few years, and throughout the COVID-19 pandemic, Innovation Visual has continued to expand its team of highly skilled digital marketers. Our growth strategy has been clear, and we have maintained recruitment across the business and our specialist hubs to deliver on that strategy and the consistent, high-quality results delivery that our clients expect. Delivering on our brand promise of 'Just The Expertise You Need' to help them meet their own demanding objectives.

Google Analytics 4 (GA4) is the latest property type available to Google Analytics users and is the successor to the popular Universal Analytics (UA) property. As discussed in our previous blog post, What is GA4 & How Will It Impact Your Business?, GA4 uses an event-based data model to track its user’s actions, and utilises “Data Streams” to connect all your data sources, such as website, iOS or Android apps, into one single property. GA4 aims to be more user-friendly by supplying you with a handful of automatically tracked events and “Enhanced Measurement” tracking, to automatically measure interactions and content on your site, such as file downloads, scrolls, etc., without the need for additional tracking code.