There’s a high chance that your business may already be engaged in the basics of social selling especially if you have a LinkedIn account, Twitter account and or actively engage in forums like Quora and Reddit as these are ideal platforms to ‘social sell’.
Topics: Inbound, Content, Social Media
If you’re an international business that deals with clients and customers across the world, one of your challenges will be translating not only ads but your website, marketing materials and any point of contact your users might interact with.
Oktawiusz Skrzek (SEO Manager) and Tim Butler (CEO) at Innovation Visual discuss the latest trends in SEO and how they can be used to impact your business goals.
Topics: Content, Video, The State of Marketing
Google Ads is making constant changes however one significant change we must focus on is the removal of average position reporting.
Shopping campaigns are notoriously hard to maintain and can be difficult to get a good result from. However, when done correctly shopping ads can dramatically increase conversions and increase your ROI.
Topics: PPC
There seems to be a growing debate between marketers and business’ on how to make a PPC account on Google Ads, Bing, Facebook or LinkedIn successful. Often it will be a mixture of both investment and best practice, however, in the confusion important aspects often get forgotten about or ignored.
