Google has just announced that they will be providing $340 million in ad credits to small and medium sized businesses on the Google Ads platform. These credits are intended to reduce the cost of maintaining an account and help businesses reach out to their customers during this unprecedented time.
Get to know our friendly team here at Innovation Visual and find out our top highlights from last year - events, trips, new team members and more. We aim to create a thriving work environment giving the team the ability and tools in which to succeed and excel in the delivery of our digital marketing services.
Google Tag Manager (or for the purpose of speed GTM) is a hugely popular and powerful platform. However, it’s incredibly easy to get wrong. And if you’re using Google Analytics (which you most likely are) any mistakes you make are going to be forever visible on your account/view. This often can lead to problems comparing data, for example if you want to look at year on year (YOY) metrics, an issue with GTM tracking could easily lead to distorted and inaccurate figures.
Topics: Website, GTM, Google Analytics
What changes in digital marketing have had the biggest impact in 2019? Where is digital marketing heading in 2020?
Don't worry about missing out on Web Summit, all the best bits from the conference are discussed in this video. The Innovation Visual team break down some of their favourite talks, insights and more from Web Summit 2019.
Topics: Events, Video, Web Summit 2019
Shopping campaigns are a vital tool in the PPC arsenal of almost all e-commerce businesses. Not only do shopping campaigns provide a highly effective ad format, which highlights the visual aspect of a product, they are also highly automated, making them reactive and responsive. However, because they are so automated, the user also has far fewer options when it comes to targeting, in comparison to standard search ads. This can be of benefit though, as Google will use all the tools at its disposal to display an ad to the people searching for the right query and the right product at the right time.
