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Charlie

Recent Posts

Web Summit 2019 Highlights | Actionable Digital Marketing Insights to Take Into the New Year

30-Nov-2019 17:21:00 | 3 Minute Read

Don't worry about missing out on Web Summit, all the best bits from the conference are discussed in this video. The Innovation Visual team break down some of their favourite talks, insights and more from Web Summit 2019.

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Topics: Events, Video, Web Summit 2019

Advanced Google Shopping Optimisation Tips & Techniques

11-Oct-2019 16:57:14 | 12 Minute Read

Shopping campaigns are a vital tool in the PPC arsenal of almost all e-commerce businesses. Not only do shopping campaigns provide a highly effective ad format, which highlights the visual aspect of a product, they are also highly automated, making them reactive and responsive. However, because they are so automated, the user also has far fewer options when it comes to targeting, in comparison to standard search ads. This can be of benefit though, as Google will use all the tools at its disposal to display an ad to the people searching for the right query and the right product at the right time.

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Topics: PPC, Strategy, Ecommerce

How Your Business Can Start Social Selling to Improve Lead Generation

06-Oct-2019 18:07:00 | 7 Minute Read

There’s a high chance that your business may already be engaged in the basics of social selling especially if you have a LinkedIn account, Twitter account and or actively engage in forums like Quora and Reddit as these are ideal platforms to ‘social sell’.

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Topics: Inbound, Content, Social Media

Creating a Successful International Advertising Campaign In Multiple Languages

24-Sep-2019 10:12:04 | 3 Minute Read

If you’re an international business that deals with clients and customers across the world, one of your challenges will be translating not only ads but your website, marketing materials and any point of contact your users might interact with.

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Topics: PPC, Strategy

The State of Marketing | How Understanding Search Queries Can Elevate Your SEO Strategy

11-Sep-2019 10:09:00 | 5 Minute Read

Oktawiusz Skrzek (SEO Manager) and Tim Butler (CEO) at Innovation Visual discuss the latest trends in SEO and how they can be used to impact your business goals.

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Topics: Content, Video, The State of Marketing

Google Ads Update 2019 - The Removal of Average Position Reporting

20-Mar-2019 16:51:45 | 2 Minute Read

Google Ads is making constant changes however one significant change we must focus on is the removal of average position reporting. 

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Topics: PPC, News