Hi, my name is Charlie and I have just finished my first week at Innovation Visual. With a year of experience already in marketing, I decided that it was time for a change to focus my career In perusing something I enjoy…Paid search!
Over the past year, I’ve worked at a marketing analytics company in Godalming. It was here that I discovered my passion for marketing, working as a marketing executive. The role I had involved helping to deliver a varied range of tasks, from maintaining the website and organising events to running paid search campaigns.
What did I do in my first week?
My first week at Innovation Visual has been extremely hectic. Getting to grips with all of the different clients, being thrown into various PPC tasks and not to mention the assembling of IKEA furniture!
All jokes aside, I started my week off by researching the various clients that Innovation Visual deal with. This was a very interesting task as I learnt a lot about clients and was able to apply this new-found knowledge later on during the week when I was tasked with writing ad copy for a client.
Creating ad copy has been really fun, I definitely feel as though I have been able to develop my writing skills. Hopefully, from this, we are going to see a change in results which will create a better ROI for the client.
However, my favourite thing that I have learnt from my first week at Innovation Visual is how much the whole team values training. From my first day, I was completing Google Ads Academy qualifications – in which I now already have two! - and given access to so many others, I can complete. This training is essential to my learning and is going to help me not only develop my skills in PPC but also marketing in general.
What’s Next for me?
Looking to the future, I hope to continue progressing quickly through the ever-changing world of paid search. I look forward to being a part of the team and would also like to take the time to thank the whole Innovation Visual team for being so helpful and welcoming!