News, Articles & Knowledge

Innovation Visual are proud to announce that we will now be working with Social Asking. Social Asking have created an intelligent new tool that allows organisations to connect to their audiences and fan bases.

For general reporting and analysis, the HubSpot built-in reports are great! We use them all the time at and they’ve become an invaluable tool for us to use daily. However, with a recent release, we’re now able to expand what we can do with our HubSpot data even further and we’re really excited about it.

For some time now Google Chrome and other browsers like Safari have been rolling out updates which have been increasing the restrictions placed on third party cookies, and even first party cookies to a degree. Safari was one the first to bring in these changes (on a large scale), but they also have less to lose from these kinds of restrictions. And Microsoft Edge, we don’t really care about (we’ll let you look this up).

Soon things are about to change, drastically! Google Chrome is going to start to ‘phase out’ third party cookies, natively. The intention is to do this within two years; however, changes could come sooner.  But what effect will this have on marketers and where will this leave adtech companies which are solely reliant on these cookies to function?

Don't worry about missing out on Web Summit, all the best bits from the conference are discussed in this video. The Innovation Visual team break down some of their favourite talks, insights and more from Web Summit 2019.

Google Ads is making constant changes however one significant change we must focus on is the removal of average position reporting. 

Shopping campaigns are notoriously hard to maintain and can be difficult to get a good result from. However, when done correctly shopping ads can dramatically increase conversions and increase your ROI.