News, Articles & Knowledge

Shopping campaigns for almost all e-commerce led websites are a vital tool in a business’s PPC arsenal. Not only do shopping campaigns provide a highly effective ad format, which highlights the visual aspect of your product. Shopping ads are also highly automated. Because shopping ads are extremely automated you also have far less options when it comes to targeting; in comparison to your standard search ads. However, this can also be of a benefit, as Google will then use all the tools in its disposal to show your ad to the people searching for the right query and the right product at the right time.

There’s a high chance that your business may already be engaged in the basics of social selling especially if you have a LinkedIn account, Twitter account and or actively engage in forums like Quora and Reddit as these are ideal platforms to ‘social sell’.

If you’re an international business that deals with clients and customers across the world, one of your challenges will be translating not only ads but your website, marketing materials and any point of contact your users might interact with.

Google Ads is making constant changes however one significant change we must focus on is the removal of average position reporting. 

Shopping campaigns are notoriously hard to maintain and can be difficult to get a good result from. However, when done correctly shopping ads can dramatically increase conversions and increase your ROI.

There seems to be a growing debate between marketers and business’ on how to make a PPC account on Google Ads, Bing, Facebook or LinkedIn successful. Often it will be a mixture of both investment and best practice, however, in the confusion important aspects often get forgotten about or ignored.