News, Articles & Knowledge

Charlie

Recent Posts

Social Asking Partners With Innovation Visual

16-Nov-2022 15:36:54 | 2 Minute Read

Innovation Visual are proud to announce that we will now be working with Social Asking. Social Asking have created an intelligent new tool that allows organisations to connect to their audiences and fan bases.

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Topics: Website, PPC, Work

IV are European Search Awards 2022 Finalists!

25-Apr-2022 16:17:01 | 1 Minute Read

Another year, another win for our incredible team at Innovation Visual. This year, we are finalists in the European Search Awards, in their ‘Best Use of Search – eCommerce’ category. This entry highlights our extensive work with Joseph’s Wigs. Whether it's for a medical reason or even fashion, they offer wigs perfect for a variety of situations. The company has a great message and supports people facing medical hardships, and we couldn't be more proud to support them.

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Topics: PPC, Events, News, Awards, Ecommerce, Paid Search, Conversion Rate Optimisation (CRO), Effective Search Engine Optimisation (SEO)

HubSpot Announces Revolutionary Google Sheets Integration

10-Feb-2021 09:51:53 | 3 Minute Read

For general reporting and analysis, the HubSpot built-in reports are great! We use them all the time at and they’ve become an invaluable tool for us to use daily. However, with a recent release, we’re now able to expand what we can do with our HubSpot data even further and we’re really excited about it.

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Topics: Technology, News, Inbound

What Third Party Cookie End-of-Life Means for You

13-May-2020 13:39:34 | 5 Minute Read

For some time now Google Chrome and other browsers like Safari have been rolling out updates which have been increasing the restrictions placed on third party cookies, and even first party cookies to a degree. Safari was one the first to bring in these changes (on a large scale), but they also have less to lose from these kinds of restrictions. And Microsoft Edge, we don’t really care about (we’ll let you look this up).

Soon things are about to change, drastically! Google Chrome is going to start to ‘phase out’ third party cookies, natively. The intention is to do this within two years; however, changes could come sooner.  But what effect will this have on marketers and where will this leave adtech companies which are solely reliant on these cookies to function?

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Topics: SEO, PPC, Content, Strategy, The State of Marketing

How Dark Traffic Can Lead to Inaccurate Google Analytics Data

23-Apr-2020 13:25:14 | 8 Minute Read

Every business seeks accurate data. Accurate data can be transformed into useful insights that guide your overall strategy. You may rely on Google Analytics for accurate and reliable website data however if this is the case; you need to be aware of something called ‘dark traffic’. Although dark traffic can go mostly under the radar, it’s likely having a huge effect on the quality and accuracy of your data.

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Topics: Strategy, Google Analytics

Web Summit 2019 Highlights | Actionable Digital Marketing Insights to Take Into the New Year

30-Nov-2019 17:21:00 | 3 Minute Read

Don't worry about missing out on Web Summit, all the best bits from the conference are discussed in this video. The Innovation Visual team break down some of their favourite talks, insights and more from Web Summit 2019.

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Topics: Events, Video, Web Summit 2019