News, Articles & Knowledge

Charlie

Recent Posts

Advanced Google Shopping Optimisation Tips & Techniques

11-Oct-2019 16:57:14

Shopping campaigns for almost all e-commerce led websites are a vital tool in a business’s PPC arsenal. Not only do shopping campaigns provide a highly effective ad format, which highlights the visual aspect of your product. Shopping ads are also highly automated. Because shopping ads are extremely automated you also have far less options when it comes to targeting; in comparison to your standard search ads. However, this can also be of a benefit, as Google will then use all the tools in its disposal to show your ad to the people searching for the right query and the right product at the right time.

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Topics: PPC, International Strategy, Ecommerce

How Your Business Can Start Social Selling to Improve Lead Generation

06-Oct-2019 18:07:00

There’s a high chance that your business may already be engaged in the basics of social selling especially if you have a LinkedIn account, Twitter account and or actively engage in forums like Quora and Reddit as these are ideal platforms to ‘social sell’.

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Topics: Inbound, Content, Social Media

Creating a Successful International Advertising Campaign In Multiple Languages

24-Sep-2019 10:12:04

If you’re an international business that deals with clients and customers across the world, one of your challenges will be translating not only ads but your website, marketing materials and any point of contact your users might interact with.

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Topics: PPC, International Strategy

The State of Marketing | How Understanding Search Queries Can Elevate Your SEO Strategy

11-Sep-2019 10:09:00

Oktawiusz Skrzek (SEO Manager) and Tim Butler (CEO) at Innovation Visual discuss the latest trends in SEO and how they can be used to impact your business goals.

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Topics: Content, Video, The State of Marketing

Google Ads Update 2019 - The Removal of Average Position Reporting

20-Mar-2019 16:51:45

Google Ads is making constant changes however one significant change we must focus on is the removal of average position reporting. 

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Topics: PPC, News

12 Tips On How To Get Traction On Your Shopping Campaigns

15-Oct-2018 09:51:00

Shopping campaigns are notoriously hard to maintain and can be difficult to get a good result from. However, when done correctly shopping ads can dramatically increase conversions and increase your ROI.

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Topics: PPC