News, Articles & Knowledge

Charlie

Recent Posts

Working at Innovation Visual

21-Jan-2020 11:15:17

Get to know our friendly team here at Innovation Visual and find out our top highlights from last year - events, trips, new team members and more. We aim to create a thriving work environment giving the team the ability and tools in which to succeed and excel in the delivery of our digital marketing services. 

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Topics: Our Team, Video

How to Implement GTM on your Site in 10 Steps

14-Jan-2020 11:43:38

Google Tag Manager (or for the purpose of speed GTM) is a hugely popular and powerful platform. However, it’s incredibly easy to get wrong. And if you’re using Google Analytics (which you most likely are) any mistakes you make are going to be forever visible on your account/view. This often can lead to problems comparing data, for example if you want to look at year on year (YOY) metrics, an issue with GTM tracking could easily lead to distorted and inaccurate figures.

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Topics: Website, GTM, Google Analytics

What’s Been Important in Digital Marketing in 2019

27-Dec-2019 17:27:00

What changes in digital marketing have had the biggest impact in 2019? Where is digital marketing heading in 2020? 

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Topics: Our Team, News, Video

Web Summit 2019 Highlights | Actionable Digital Marketing Insights to Take Into the New Year

30-Nov-2019 17:21:00

Don't worry about missing out on Web Summit, all the best bits from the conference are discussed in this video. The Innovation Visual team break down some of their favourite talks, insights and more from Web Summit 2019.

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Topics: Events, Video, Web Summit 2019

Advanced Google Shopping Optimisation Tips & Techniques

11-Oct-2019 16:57:14

Shopping campaigns for almost all e-commerce led websites are a vital tool in a business’s PPC arsenal. Not only do shopping campaigns provide a highly effective ad format, which highlights the visual aspect of your product. Shopping ads are also highly automated. Because shopping ads are extremely automated you also have far less options when it comes to targeting; in comparison to your standard search ads. However, this can also be of a benefit, as Google will then use all the tools in its disposal to show your ad to the people searching for the right query and the right product at the right time.

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Topics: PPC, International Strategy, Ecommerce

How Your Business Can Start Social Selling to Improve Lead Generation

06-Oct-2019 18:07:00

There’s a high chance that your business may already be engaged in the basics of social selling especially if you have a LinkedIn account, Twitter account and or actively engage in forums like Quora and Reddit as these are ideal platforms to ‘social sell’.

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Topics: Inbound, Content, Social Media