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Charlie

Recent Posts

What Third Party Cookie End-of-Life Means for You

13-May-2020 13:39:34 | 5 Minute Read

For some time now Google Chrome and other browsers like Safari have been rolling out updates which have been increasing the restrictions placed on third party cookies, and even first party cookies to a degree. Safari was one the first to bring in these changes (on a large scale), but they also have less to lose from these kinds of restrictions. And Microsoft Edge, we don’t really care about (we’ll let you look this up).

Soon things are about to change, drastically! Google Chrome is going to start to ‘phase out’ third party cookies, natively. The intention is to do this within two years; however, changes could come sooner.  But what effect will this have on marketers and where will this leave adtech companies which are solely reliant on these cookies to function?

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Topics: SEO, PPC, Content, Strategy, The State of Marketing

How Dark Traffic Can Lead to Inaccurate Google Analytics Data

23-Apr-2020 13:25:14 | 8 Minute Read

Every business seeks accurate data. Accurate data can be transformed into useful insights that guide your overall strategy. You may rely on Google Analytics for accurate and reliable website data however if this is the case; you need to be aware of something called ‘dark traffic’. Although dark traffic can go mostly under the radar, it’s likely having a huge effect on the quality and accuracy of your data.

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Topics: Strategy, Google Analytics

Free Google Ads Credit for Small Medium Businesses

03-Apr-2020 10:53:14 | 2 Minute Read

Google has just announced that they will be providing $340 million in ad credits to small and medium sized businesses on the Google Ads platform. These credits are intended to reduce the cost of maintaining an account and help businesses reach out to their customers during this unprecedented time.

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Topics: PPC, News, Strategy

Working at Innovation Visual

21-Jan-2020 11:15:17 | 4 Minute Read

Get to know our friendly team here at Innovation Visual and find out our top highlights from last year - events, trips, new team members and more. We aim to create a thriving work environment giving the team the ability and tools in which to succeed and excel in the delivery of our digital marketing services. 

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Topics: Our Team, Video

How to Implement GTM on your Site in 10 Steps

14-Jan-2020 11:43:38 | 19 Minute Read

Google Tag Manager (or for the purpose of speed GTM) is a hugely popular and powerful platform. However, it’s incredibly easy to get wrong. And if you’re using Google Analytics (which you most likely are) any mistakes you make are going to be forever visible on your account/view. This often can lead to problems comparing data, for example if you want to look at year on year (YOY) metrics, an issue with GTM tracking could easily lead to distorted and inaccurate figures.

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Topics: Website, GTM, Google Analytics

What’s Been Important in Digital Marketing in 2019

27-Dec-2019 17:27:00 | 3 Minute Read

What changes in digital marketing have had the biggest impact in 2019? Where is digital marketing heading in 2020? 

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Topics: Our Team, News, Video