News, Articles & Knowledge

Get to know our friendly team here at Innovation Visual and find out our top highlights from last year - events, trips, new team members and more. We aim to create a thriving work environment giving the team the ability and tools in which to succeed and excel in the delivery of our digital marketing services. 

Google Tag Manager (or for the purpose of speed GTM) is a hugely popular and powerful platform. However, it’s incredibly easy to get wrong. And if you’re using Google Analytics (which you most likely are) any mistakes you make are going to be forever visible on your account/view. This often can lead to problems comparing data, for example if you want to look at year on year (YOY) metrics, an issue with GTM tracking could easily lead to distorted and inaccurate figures.

What changes in digital marketing have had the biggest impact in 2019? Where is digital marketing heading in 2020? 

Don't worry about missing out on Web Summit, all the best bits from the conference are discussed in this video. The Innovation Visual team break down some of their favourite talks, insights and more from Web Summit 2019.

Shopping campaigns for almost all e-commerce led websites are a vital tool in a business’s PPC arsenal. Not only do shopping campaigns provide a highly effective ad format, which highlights the visual aspect of your product. Shopping ads are also highly automated. Because shopping ads are extremely automated you also have far less options when it comes to targeting; in comparison to your standard search ads. However, this can also be of a benefit, as Google will then use all the tools in its disposal to show your ad to the people searching for the right query and the right product at the right time.

There’s a high chance that your business may already be engaged in the basics of social selling especially if you have a LinkedIn account, Twitter account and or actively engage in forums like Quora and Reddit as these are ideal platforms to ‘social sell’.