Target Audience: B2B
Category: Medical Technology

At Innovation Visual we deliver web design and development projects using our experienced team. The business objective for Videregen was to reach customers and investors associated with organ transplant technology through developing an online presence by commissioning a new website. There is a chronic shortage of organs for transplantation with many people waiting often many months for organs to become available from donors. Videregen’s mission is to provide suitable organs for transplant in certain specific, specialist areas. The business wants to be part of the solution to address the chronic shortage of organs for transplantation. Our goal was to create a website from the ground up to reflect the unique nature of the Videregen business. Its design needed to have an easy user interface that would communicate complicated medical terminology in an easy to understand format and one that had clear objectives to drive the right visitors and investors and to site. The site also needed to be able to grow with the business and be updated as required.

  • Custom Website Design
  • WordPress Website Development
  • Website Maintenance
  • Digital Consultancy

Project Areas

Web Design 100%
Custom Illustration 100%
Content Creation 100%
Online Effectiveness Consultation 100%
On-going Website Maintenance 100%

In order to best meet the requirements of the brief we built the site on a WordPress content management platform. This allows a number of different access levels to be assigned to the Videregen team members, from full admin to contributor. We also included our expert search engine optimisation knowledge and researched the search keywords that Videregen’s audience may use to ensure that the site’s visibility on the Internet was optimised in the right way.


The visual design of the website was an entirely custom design, both at desktop and mobile device level. Due to the unusual nature of the business a medical illustration agency was commissioned to create the anatomical visuals for the website. Illustrations were used because it is not possible to use photography of internal human organs.  The aim for clear illustrations and graph visuals to help communicate the message of how Videregen’s new decellularisation technology would ensure organ transplantation not to be rejected by the patient. To explain the processes behind bringing organ transplant to the fore front of medicine involving anatomy of the trachea, small bowel and liver.

The Results

The end result was our creating a fully responsive website to perform on any mobile device such as iPhone, iPods, laptops, ensuring it met the requirements of the brief. A website that would help drive the right visitors to the company website. A website that held the right amount of medical data supported with medical imagery to help visually explain the medical concepts. The site runs within our own hosting environment ensuring that it is fast and robust.

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