The unique HubSpot website Content Management System (CMS) delivers a more powerful, more integrated, more flexible website platform than its competitors and, when built with thought and expertise, delivers the best results.
We should know, our website has been running on HubSpot’s CMS for years and its integrated features, allowing sales, marketing and CRM to work seamlessly together across one platform, is one of our greatest assets.
HubSpot’s CMS isn’t like other website content management systems, it is intuitive and straightforward but incredibly powerful, enabling users to manage their complete sales and marketing process seamlessly, in one place. To ensure that you extract the full value from this impressive tool, we recommend using a HubSpot website developer who understands how each of HubSpot’s features can be moulded to support and facilitate the achievement of your business objectives.
The HubSpot CMS is not like other website CMS platforms. It gives businesses more power greater efficiency and superior advantage, in an easier to use package. Being fully integrated into the HubSpot Suite does provide significant advantages but integration is just part of the story. The HubSpot CMS also includes features such as:
These are all great built-in features and ones that often businesses have to spend additional money to obtain with other systems. However, we think the two stand out features are Smart Content and Built-in A/B testing.
Smart content is the ability for the site to serve different content in designated page areas based on the visitor. In essence, you can teach your website to understand each visitor and so personalise the content they are served to more closely match their requirements. In aligning your various content with different personas in the HubSpot marketing system, you have the power to personalise the experience of your web visitors at scale, based in your established personas or position in the buying journey. This enriches their experience, increases retention and improves conversion.
Conversion rate is the metric around which all of the other performance metrics pivot, in order to deliver a Return On Investment (ROI). There are third-party tools that can be embedded in websites to provide this, but they are often clunky to use and attract additional fees. With HubSpot’s CMS you can simply create additional variant(s) of a page in the content management system (functionality varies between Professional and Enterprise levels). Having this functionality built in and effectively always optimising is that you can be confident when landing traffic on your website that the likelihood of conversion is being constantly managed and optimised.
The HubSpot Integrated Development Environment (IDE) is a unique experience designed specifically to unlock the power of the HubSpot system. It separates out the different elements needed to build a website. While the editors see a simple to use interface to create and edit pages, the developers use a clever construction that provides a visual design area while still giving access to separate HTML and CSS code. The system uses its own unique language HUBL to bring all of the elements together in a coherent system that creates effective and beautiful website experiences that are easy to edit, update and add to
When is a CMS more than just a CMS? Did you know that you can use the HubSpot CMS on its own? The CMS can act as a standalone marketing support tool that includes Ad Management*, email marketing, a limited form of marketing automation and Messenger integration. Putting the HubSpot CMS together with an existing HubSpot Marketing Hub, or Growth Suite takes your performance to the next level but even on its own is a powerful platform that can offer significant advantage in terms of enhancing and streamlining digital marketing performance.
The HubSpot CMS is flexible in a way not seen before. Pages, templates and modules can be created by the developer in a way that allows them to not simply be reused, but to empower the marketeers who will use the website in a controlled way. Maintaining brand but maximising creativity and flexibility. It is important to note that the quality of the HubSpot development partner you choose will not simply impact the look, feel and functionality of the website. The HubSpot Developer is also responsible for creating the experience for those who will maintain and add to the website, editing pages, creating landing pages, writing blogs, optimising the website for search etc. Creating an excellent, logical and intuitive editing experience is part of a great HubSpot Developer’s remit.
For the HubSpot CMS developer, planning and thought needs to be put into the way elements are not only arranged and their look and feel but also the degree to which they can be controlled by editors. There is not only design and content controls but also logic controls. There is a lot to think about and failure to be thorough could lead to a site that limits what is possible unnecessarily.