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The Medical Stock Images Company create and sell rights-managed medical stock imagery online. The images are created purposely for commercial design for customers that would like an instant image without going to the trouble of commissioning bespoke imagery. They are unique in their market as their images are only created by trained medical artists. This provides reassurance to any medical professional as to the anatomical accuracy of each image.
They came to Innovation Visual as a start-up company who were looking to commission an agency that could provide multiple service solutions from digital marketing strategy and implementation to the design and creation of an eCommerce website for their medical images. The brief was to target the US market, both the eCommerce site and the digital marketing plan were designed and built with SEO marketing strategy at the forefront.
Effectively reaching an international audience requires a different approach to SEO. Optimisation needs to take into consideration local market knowledge, linguistic nuances, changes to website structure and ensure search engines index your country-specific content in the correct region.
In targeting the US market we took all of this into account, analysed the data and created a structured search campaign that used US-specific content and keywords to drive traffic to the site and positively impact link authority.
The main criteria for this website was to deliver digital downloads quickly and securely in a timely manner within a set budget. Shopify provided the best solution to the brief and also allowed a great deal of customisation; from incorporating the brand design, ensuring the customer buying process was secure and covered all key payment method, to implementing a dynamic currency convertor and allowing SEO optimisation.
The cloud-based solution provided management of an unlimited number of product inventory and allowed customers to fulfil order is a few clicks, whilst giving the store owner complete sales tracking and trends functionality.
The eCommerce website has been a great success. Customers are happy with the swift, secure downloads and payment functionality, Whilst the client appreciates the clean design and the intuitive product inventory and sales tracking feature.
The long term investment in content development and International SEO have provided an increased volume and quality of leads. This has helped contribute to the overall company growth.