We are very happy that The Recruitment Consultancy chose to partner with Innovation Visual to support their digital marketing strategy. Our team have been working closely with this exceptional business to meet their growth objectives by driving leads and increasing conversions through the implementation of a carefully-targeted digital marketing strategy.
About The Recruitment Consultancy
The Recruitment Consultancy are an independent recruitment agency based in the South of England. They have extensive experience in their field and are well established in the Surrey & Sussex job market, with specialisms across a variety of sectors, including administration, business development, finance and accounts, customer service, legal and HR. The agency works closely with both the client and the candidate to ensure full support is provided throughout the process. You can find out more about The Recruitment Consultancy here
Supporting The Recruitment Consultancy with Digital Marketing Services
PPC
We have been focusing on optimising the business’s pre-existing PPC accounts to make these more efficient and refine the targeting to generate a higher number of better quality leads at a more efficient cost per conversion. This involved reviewing the existing setup, making necessary adjustments and identifying further targeting opportunities. Optimising paid advertising accounts was a great way to generate some quick wins for The Recruitment Consultancy while delivering greater cost and time efficiency too.
Organic Search
Whilst PPC is an effective short term strategy, ensuring that an effective SEO strategy is in place is essential to create long-term, reliable and cost-effective lead generation. By conducting keyword research and identifying specific terms that employers and candidates are searching for, we can ensure the right services and content are available to meet their needs. This rich content helps to generate visibility and ranking for the site that builds over time, delivering competitive advantage and ongoing value. Conducting a full SEO audit to identify and improve the website’s technical health enabled us to implementing any necessary fixes which will further support the website’s organic performance.
Content Strategy
In order to create content that delivers, it is necessary to think strategically about the content your audience is searching for to solve their problems and queries. Creating buyer persona documents for each of The Recruitment Consultancy’s key personas was an essential first step when developing that strategic content plan. Identifying key personas enables the team to develop relevant content that is specific to their particular needs and buyers’ journey stage. The content strategy is further supported by in-depth keyword research that guides the strategy development and assists with developing visibility.
We Can Help Your Business Too
We are excited to be working with The Recruitment Consultancy and we are looking forward to delivering results via creative and effective digital marketing implementation. If you would like to find out how we can help your business grow, then contact us today to discuss how we can help to achieve your objectives.
