News, Articles & Knowledge

The Innovation Visual team are pleased to be working with Guildford based VR, AR and MR agency, Diverse Interactive.

You must have heard it a thousand times: today’s customer journey is more complex than ever. When searching online, people use multiple touchpoints and devices before making a decision. Think about it, have you ever booked a holiday in one setting and on one device? Highly unlikely.

Google know it and that’s why they’ve developed more tools to help you understand what your customers are doing and provide them with help every step of the way. So how can attribution help you achieve this?\

On Friday 15^th September, I went down to Brighton SEO with the Innovation Visual team. I spent the day listening to experts talk about various subjects from paid search to business strategy, and of course SEO. I came back full of ideas and marketing inspiration. One session that I found really interesting was about advanced keyword research. Stacey MacNaught from Tecmark and Sophie Coley from Propellernet gave fantastic, actionable tips to go further with keyword research and how to better understand your audience, with the end goal being to help marketers be better at their job.

A month ago, the team at Innovation Visual participated in Google AdWords’ Mobile Ads Certification Challenge. The idea was to push agencies and their staff to pass the AdWords Mobile Certification as Google are very serious about mobile friendly websites. Our team is always eager to learn, develop and keep up-to-date with the ever-changing world of digital marketing. Although we’re quite busy delivering ROI for our clients, we put some time aside to study and take the exam. Our efforts were rewarded, as we’re named amongst the ten agencies who won the challenge!

Discovering Google Home

I recently spent a month with the Google Home. Advertised as a “hands free smart speaker”, the Home is intended to provide assistance by:

Google announced the launch of new tools and functionalities in the Marketing Next Conference that took place in San Francisco on 23rd May 2017. Some of them will be accessible right now and worldwide while some others will only be available in beta for a few lucky marketers. Here’s a quick overview of these new fancy tools.