Personas are a vital part of content marketing. Defining who your customers are helps you to understand how to talk to them, their pain points or challenges, where to reach them and eventually how to get them to perform a specific action on your website. Combined with a good understanding of their buying journey, your personas can help you write relevant, useful content that will push them further down the funnel.
On 14th March 2019, I attended the Retail without Borders conference in London to learn more about the challenges faced by retailers as they decide to expand their business abroad. From return policies to market places via Brexit, the conference covered a lot of key subjects to consider when selling internationally.
Topics: Strategy
The Innovation Visual team are pleased to work with PedalCover, an award winning, combined home and bike insurance provider based in Swansea.
With a couple of very keen cyclists in the Innovation Visual office, who are customers of PedalCover themselves, there is certainly a lot of excitement amongst us about working with PedalCover.
Google recently announced that users can now decide to mute remarketing ads . By going into their Google account settings, they can see which websites have added them to a remarketing list and decide to mute them, so they won’t see ads for 90 days. Does this mean remarketing is dead? I don’t think so.
The Innovation Visual team is excited to announce that we have been chosen by Cubiks France, a talent management consultancy, to help them with their SEO and grow their business through digital marketing.
Cubiks provide companies with innovative talent selection and management solutions to identify and develop existing talents, as well as recruit more efficiently.
