IV are Global Agency Awards 2023 Finalists!

We are so excited! We've been nominated as finalists in the Global Agency Awards, in their ‘Best Integrated Campaign’ category. This entry highlights our extensive work with Citron Hygiene, supporting their work around period poverty and menstrual equity.

What are the Global Agency Awards?

The Global Agency Awards recognise and celebrate the best in digital marketing. Excellent use of innovation, creativity and connectivity are all shared across the nominees, and we are so proud that we are one of them.

With a variety of factors to judge, across many applicants from around the world, the awards are extremely competitive and being chosen as finalists is a huge achievement in itself.

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Our Nomination With Citron Hygiene

The aim of this campaign was to leverage the conversation around period poverty and menstrual equity while driving revenue. Our target audience was split between two disciplines.

Facilities Managers were targeted as their role involves managing the menstrual hygiene facilities in their washrooms. Their chief objectives are efficient service and low costs.

Human Resources personnel were also targeted because of their role in supporting employees and their needs, as well as adding social value to the workplace.

We used a highly content-driven, multi-channel strategy which focused primarily on using search advertising and organic search to appeal directly to each target audience group by addressing their areas of interest, objectives and pain points directly.

Display and YouTube advertising drove brand awareness and brand messaging as well as directing traffic to the specific content on the Citron Hygiene website. The client’s partnership with ‘Aunt Flow’ was supported, as we incorporated their videos and messaging throughout our content development.

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