News, Articles & Knowledge

The health of your website is linked to your search rankings. For this reason, it is very important to ensure that your website health is in good order. There are a few things you can do to make sure that this is the case. 

Ranking in organic search can be very important to secure traffic for your website and subsequently generate leads and/or sales for your business. Search engine optimisation is one of the most important digital marketing channels which goes hand in hand with the importance that the world wide web now plays in our daily lives.

Video is one of the most powerful forms of media when it comes to engaging people. A well-made video can be eye catching, entertaining and informative. One of the standout advantages of video is the ability to present a large amount of information to the viewer quickly in a far more engaging way than having them read an article.

Live video is not a new feature with a number of social media platforms offering the service. However, using it for content marketing is still in the early stages and many companies are not embracing the potential it can hold. The stats demonstrate that companies should be using live video as part of their digital marketing strategy, especially when you consider that 78% of audiences are already watching and engaging with Facebook live content.

The Parliamentary Review is an annual publication from the Houses of Parliament that highlights those organisations and businesses that are leading the way in the UK in terms of innovation and setting standards of best practice in their own industries. From education to technology, the publication is seen as the de-facto guide to those businesses that are leading the UK economy and public sector.

Identifying the intentions behind a user’s search intent can be incredibly difficult. However, deciphering it can have a huge impact on your SEO and even increase the quality of your keyword research.