The coronavirus outbreak is proving to be a challenging time for many small and medium businesses and the business climate as we know is rapidly changing. Companies are needing to adapt to change including allowing employees to work remotely and flexibly or offering online and delivery services. To help support local businesses during this uncertain period, Innovation Visual were asked by Waverley Business to help get the message out about COVID-19 business support and advice available to them.
About Waverley Business
Part of Waverley Borough Council, Waverley Business was launched in December 2019 and is a site dedicated to providing support and advice to businesses across the borough in addition to providing signposting to other helpful resources and content. Waverley Business also host a wide range of networking events across Surrey to help businesses grow their network of contacts and business.
Supporting Waverley Business with Digital Marketing
Innovation Visual were asked to provide digital marketing services to Waverley Business during the COVID-19 outbreak; helping to get the message out about the support available. To reach businesses in the area, we decided to implement a highly targeted and localised display advertising campaign that would land users on a page that is hub of resources and advice relating to COVID-19. This includes guidance on business rates to the latest government guidelines and financial advice. We would ensure this campaign would deliver the best ROI by ensuring it is highly localised and only targeted businesses in the borough – using radius targeting to do this. The overall aim of the campaign would be to drive traffic to the site and raise awareness that the help is there for businesses should they require it.
Contact Innovation Visual
If your business needs strategic digital marketing support during these challenging times, get in touch with Innovation Visual.