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In-House vs. Agency - The True Costs of Your Digital Marketing

27-Jul-2023 09:00:15 | 13 Minute Read

The increasing cost of living and stalled growth in the UK means many businesses are facing uncertain times. Shrinking markets, rising input costs and pressure to not raise prices for businesses can lead to shrinking margins and increasing pressure on internal budgets – marketing included. Recruiting top talent can also come at a cost, as employers have faced a candidate-driven market whereby potential employees can aim to command the best salary they can get. In times like these, marketing managers and business owners must think carefully about where their budget is effectively allocated and ensure activities deliver a measurable ROI.

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Topics: Strategy, Digital Marketing

Digital Marketing Services for Waverley Business During COVID-19

19-Mar-2020 10:57:28 | 1 Minute Read

The coronavirus outbreak is proving to be a challenging time for many small and medium businesses and the business climate as we know is rapidly changing.  Companies are needing to adapt to change including allowing employees to work remotely and flexibly or offering online and delivery services. To help support local businesses during this uncertain period, Innovation Visual were asked by Waverley Business to help get the message out about COVID-19 business support and advice available to them.

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Topics: Website, PPC, Work, Content, Strategy, The State of Marketing

Why is Google My Business Important for Your Business?

21-Feb-2020 14:23:00 | 5 Minute Read

Google My Business (GMB, formerly known as Google Places for Business) offers companies a fantastic opportunity to appear in Google search results. The best thing about creating a Google My Business listing is that it’s free!

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Topics: Work, Events, News

Our Top Digital Marketing Commandments

19-Feb-2020 10:29:06 | 4 Minute Read

The world of digital marketing can be complex and with so much advice and information out there it can be challenging to know whether you’re doing the right thing for the best results and ROI.

To help you focus on the right things that are going to help you deliver better results., The Innovation Visual team have compiled our top digital marketing tips (or commandments) to steer you in the right direction. 

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Topics: SEO, PPC, Inbound, Content

Working With Our First Canadian Client - Citron Hygiene

31-Jan-2020 13:48:00 | 1 Minute Read

Innovation Visual are pleased to announce we are working with our first Canadian client, Citron Hygiene. We have worked with the UK team for several years now and we are delighted to be able to provide ongoing digital marketing services to the North American team. The overall aim of our partnership is to improve their overall online search presence and drive increased leads from their digital activity.  

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Topics: News

November Update for Phoenix Goodman

26-Nov-2019 16:27:58 | 2 Minute Read

Innovation Visual continue to sponsor rising Taekwondo talent, Phoenix Goodman and we are delighted that she has shared an update of what she has been up to in what has certainly been a busy month for her. 

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Topics: News, Charity