September 2019 saw some of the Innovation Visual team return to sunny Brighton for both Measurefest and Brighton SEO. Now in its 20th year, Brighton SEO is a conference that no SEO professional wants to miss out on – it’s one of the biggest events in the calendar and thousands of search marketers come together to meet and learn. While the conference has come on a long way since the first one held in a room above the pub; the idea behind it is still very much the same. It offers professionals a chance to learn, network and gain practical, actionable tips on how we can improve the work we deliver to our clients back in the office.
Additionally, this year Brighton SEO held what is called a ‘Fringe’ festival; a day of specialist, smaller training events prior to the event. One of the events was Measurefest; a practical day for professionals to learn about analytics, data and conversion rate optimisation.
The value of training and development in digital marketing
Although, BrightonSEO is no doubt a great day out – the team even got to bask in the sunshine on Brighton beach at lunchtime – primarily the conference is the perfect training opportunity for our own professional development. Not only this but learning and development can have a massive impact on the results we deliver for our clients!
The digital marketing landscape changes at such a fast rate that ongoing training at conferences such as Brighton SEO and Measurefest is invaluable to the team as individuals and the services we deliver as an agency. From Google’s algorithm updates to AI developments to voice search, conferences allow the team to stay abreast on everything going on in the digital marketing world so we can be a little bit better at our jobs right now!
Innovation Visual’s Brighton SEO takeaways for 2019
Similarly to other years, there was a whole host of varied talks and sessions for individuals to attend at Brighton SEO. From content SEO to SERPs to onsite optimisation, there was a talk for everyone! Individuals from the team attended a range of different sessions during the jam packed day.
To find out what the team learnt from Brighton SEO and Measurefest, keep your eyes open and check our blog regularly for updates and articles from the team!