The Innovation Visual team are pleased to announce that we working with Waverley Borough Council on the launch of their new website, Waverley Business.
About the new Waverley Business website
Waverley Borough Council are launching a new website for the sole purpose of providing business support in Surrey and advice for businesses in Waverley. From starting a business to growing a business, the website will provide signposting to key information and resources for companies located in Haslemere, Godalming, Farnham, Cranleigh and other villages in Waverley.
Waverley Borough Council have partnerships with Enterprise M3, Enterprise First and Surrey Chambers of Commerce to provide free business advice to local businesses.
Improving Search Visibility for Waverley Business
Amongst the key goals of adding more businesses to the local directory, increasing newsletter sign ups and event sign ups in the Waverley area, the new website needs to be found by people first and foremost. Waverley Borough Council have recognised the importance of digital marketing to support the launch of the new website and Innovation Visual will be providing SEO services for the Waverley Business site.
Being found online is extremely important. When people want to find something out they will often search for it online and therefore it is important for businesses to show in search results for the terms, or keywords, most relevant to their businesses product and/or service. Therefore, we have carried out extensive keyword research to identify search terms to optimise the Waverley Business website for.
Increased search visibility will lead to increased traffic and this in turn increases the chances of website conversions in the way of event sign ups and newsletter sign ups.
In order to improve visibility long term, we will also be helping Waverley Borough Council with the creation of a content plan and calendar. This will help Waverley Business build an asset for the business community it serves and answer specific queries a user may have. This will also ensure users return to the site as it will be the go-to place for business advice and support.
Supporting Businesses in Waverley, Surrey
The Innovation Visual team are excited to help Waverley Borough Council on the launch of their new Waverley Business website. Success will mean local businesses finding the advice and support they need to grow. If you would like free business advice, why not visit their website for to access their resources?