- hunker down, cut costs incredibly hard, run hyper lean
- invest when you can, but for the long game
- the end
About the Author
Martin Stillman-Jones holds a PhD in Strategy, more specifically his thesis covered Agile Strategy in the 21st Century’s Connected Economy. He holds a Masters in Business Administration from the London School of Economics & Political Science, a Masters in Engineering from the University of Surrey, is a Chartered Engineer and a Fellow of both the Royal Society of Great Britain and the Royal Society of Arts.
As a Futurist and Strategist, Martin presents to Government and Industry; encouraging leaders to park legacy investment, policies and procedures in order to develop fresh thinking, new strategic initiatives and harness the power of the connected economy.
He mentors business leaders from maverick Founders to Fortune10 CEOs, guiding their businesses through transformation, change and strategic re-invention. No dry theorist however; Martin has 40 years experience running businesses, empowering people, building teams and developing brands.
Starting his career at Proctor & Gamble as a Management Trainee he was promoted through the ranks to Worldwide Head of Marketing at Diageo with responsibility for brands such as; Smirnoff, J&B, Cinzano, Cointreau, Baileys, Captain Morgan, Bombay Sapphire, Gordons and others collectively generating £12bn in revenues.
From Diageo to PriceWaterhouseCoopers focused on business strategy & acquisitions for PLC clients. Then self-employment founding or acquiring then exiting over 50 enterprises. Now, he helps others turn good intentions into great results!