With over 5.2 billion internet users reported in 2021 alone, the online marketplace is unavoidable, as is the need to market effectively to buyers there. Users are constantly browsing the web to find solutions to their problems, needs and challenges; and have innumerable solutions in the form of products and services to choose from. Every business is fighting to be seen by their target customers and, as there are now over 2 billion websites online, the competition to win greater amounts of that digital business is fierce.
There’s no doubt digital marketing plays a huge role in businesses success, in fact, over 50% of businesses are already using the help of a marketing agency, and more than half of businesses plan to spend more time and money on social media marketing and a website in the next year. On top of this, nearly a third of those businesses not using a digital marketing agency plan to outsource their digital marketing efforts in the next year too.
From eCommerce to B2B, every business type should be using an effective online marketing strategy to reach users and keep up with the increasingly tech-savvy and demanding consumers if they want to grow. From improving brand awareness building traffic, to increasing leads and conversions online, there’s no doubt that the right digital marketing can be the catalyst for business success more so now than ever.
Why Work with A Digital Marketing Agency?
For most businesses, choosing a digital marketing agency is a no-brainer. After all, streamlining costs and improving results is an objective for most organisations. In choosing a digital agency like Innovation Visual, businesses gain access to a large number of digital marketing experts to enhance the skills they can leverage and the scope and quality of marketing they can deploy.
Our agency has specialists in all areas of digital marketing, including Strategy, Biddable Media, SEO, Website Development, MarTech, Website Effectiveness, Content and Videography. It’s virtually impossible, without huge ongoing investment, to replicate that kind of pool of resource in-house.
Working with a digital marketing agency can be pivotal for your business. However, as a client, there are a number of ways you can ensure that your business get the optimum value from your digital marketing agency.
5 Ways to Maximise Results with a Digital Marketing Agency
Here are our 5 top tips for getting the most out of the partnership and maximising results with a digital marketing agency.
Ensure Your Agency Understands Your Business and Your Goals
Digital marketing agencies need to understand your marketing objectives from the offset, so they know exactly how/what/why/when to do things for best results. The earlier your goals are shared in the relationship the better, as goals drive the marketing strategy; the agency should know exactly what to aim for and in what time scale, i.e., creating SMART goals will help you and your agency work together effectively with clear, common goals in mind.
Improve Collaboration – Work Together
When working with a digital marketing agency, both sides of the party should work together collaboratively. The agency needs your input, your knowledge and your insight, but you also need to understand what is happening from a technical point of view and be kept in the loop with what’s going on with plans, ideas, tasks, etc. It's a two-way thing and an on-going partnership. Whether that means you plan regular catch-up calls or you stay hot on emails, always work together and prioritise collaboration for best results. After all, your agency cannot be at its most proactive and agile if it isn’t treated as part of your team and kept informed.
Remember why you hired the experts for help in the first place - to access their knowledge, expertise and so that they can advise you on the best marketing strategies for success and implement them with you. A good agency will report clearly, transparently and on a regular cadence. They will share their knowledge with you, be clear about what they are doing for you and why. We all know trust is earned, but when you build trust with your agency, a better working relationship is developed, and a more efficient and effective way of working can evolve.
The best results are always achieved when the agency and the client work together, pooling their skills, knowledge and experience to deliver a truly effective solution. You digital marketing agency team NEEDs you! After all, they’re experts at what they do but not experts at what you do, your customers, business and processes. That is why your input, as the business representative, is so vital to ensure that the strategy they have developed aligns perfectly with your business goals and speaks to your target audience correctly. Consider them and integral part of your team; the more you share and the more they know, the better and more effective their work can be.
Working together effectively also means that things move faster and don’t get bogged down. So, it’s well worth making sure the communication between teams is open and flowing effectively because it will help your projects move forward more efficiently too.
Understand It’s a Process – Embrace Experimentation
One size does not fit all in digital marketing. Different strategies work best for different businesses and depending on your goals, an agency will always recommend and find the best solution for you. As their client, you have to understand it’s an ongoing process of tweaking, testing and implementing new things though. Whether it be testing different paid strategies, trying different types of content or amending landing page layouts to increase conversions, there are always different tactics to assess which could help increase leads or conversions. The key is to plan (based on experience), implement (using the full range of skills available), test and measure (having ensured your data tracking is accurate). That’s how we know what works for you and what doesn’t and over time, allows us to develop the perfect strategy for your business.
Things change though. Markets evolve, new competition emerges, your business grows and so your digital marketing strategy will also be a constantly shifting, evolving thing. It has to be to stay current, stay effective and to keep pace with your business.
Choosing The Right Digital Marketing Agency
At Innovation Visual, we have witnessed the effects our digital marketing efforts have had on all types of business and understand the importance of getting your marketing strategy straight to ultimately boost revenue, no matter the sector. You can read about just a few of our success stories in our Case Studies.
From organic SEO, paid advertising and building an effective website to Content and Videography, we cover all areas of digital marketing tailoring our approach to suit every businesses needs.
See How Innovation Visual Can help
If you’d like to find out more about how we can help transform your business and take you to new levels in your online space, get in touch today by calling 0333 772 0509 or fill in the contact form below, we’d love to hear from you.