Working with – Applaud

The Innovation Visual team are delighted to announce that we are now working with Applaud to provide ongoing bespoke digital marketing services.

About Applaud

Applaud was founded in 2008, by two HR experts with a mission to create intuitive HR technology which is focused on the employee. Their aim is to deliver the same level of technology experience in work as employees expect in their everyday life, as consumers. AI and chatbots have revolutionised the consumer interface and bringing technology like this to their clients’ HR systems has been transformational.

Their clients are international forward-thinking organisations from a vast array of industries who truly care about the wellbeing of their teams and understand the business benefits of each person having a positive experience of working with HR.

Applaud’s Employee Experience Platform allows an HR team to unite all of its systems into a single employee experience, which drastically cuts down on admin for the HR team and all the employees, and which in turn helps to power the productivity of the entire company. Existing systems are integrated seamlessly into a user friendly experience with one central login. Applaud also offers their clients a wealth a knowledge in the form of webinars, data sheets and research study reports from the cutting edge of employee research.

Providing Digital Marketing Services for Applaud

The scope of the work will initially cover research and planning of the ongoing strategy. We will then work on the execution of elements to get quick wins to move the measured metrics forward whilst also keeping enough attention on the strategic elements required for long term gains.

Working in a collaborative partnership, the Applaud team will delegate the digital marketing strategy to Innovation Visual, as an extension of their own team. The main areas of work will be:

Research & Planning

Keyword research will inform both organic and paid campaigns and target persona development for planning an in-depth content writing strategy. Technical SEO research will include on and off-page elements including link optimisation. All content created will be optimised from the outset to deliver on marketing objectives such as organic search visibility, engagement and link building.

Website Rebuild

At the core of the website rebuild process will be the design of the information architecture based on the keyword research, UX and customer journey. In addition to this, the Innovation Visual team will focus on the development of page abstracts and link migration, to include the mapping of any redirects. We will also ensure that Google Analytics is audited to ensure accurate goal migration.

Content Engagement

As advocates of the inbound marketing methodology, we will ensure that the content strategy for Applaud's new website is fully structured towards helping their clients and providing useful information across a wide range of topics. The creation of gated content pieces and workflows will help to nurture prospects and provide qualified leads to the sales team at Applaud.

Paid Campaign

To further compliment the organic search optimisation (SEO), we will set up, optimise and manage a range of paid media campaigns (PPC) across Google Ads, Bing and LinkedIn. These campaigns will range from highly targeted ABM campaigns through to awareness campaigns in support of other marketing activity such as events.

Digital Marketing Consultancy

Innovation Visual will provide immediate and ongoing digital marketing services for Applaud with the central goal being to develop the effectiveness of their website as a key asset in the procurement, development and qualification of leads.