News, Articles & Knowledge

Each month the team at Innovation Visual dedicates time to staying on top of the latest features that HubSpot brings to market, so we can share that knowledge with our clients and help them use HubSpot as effectively as possible. There have been plenty of new features launched in the last month and we’re excited to share some of them with you.
 
Check out our highlights below and if anything catches your attention, feel free to get in touch with our team – we can show you how these latest features can work for you. Onwards!

So, what is biddable media? Let’s start with definitions. Just so we can clear up any uncertainty over its meaning. Biddable media is media that is bought in real-time bidding via a live auction. For example, via Google Ads or Microsoft Advertising. It focuses on targeting the right user at the right time with the right message. Every advertiser in each auction is battling over the right for that valuable impression or the opportunity to get the attention of the potential customer or client.

Gosia has been working with Innovation Visual for a few months now, so it's high time we officially welcomed her to the Team! She is a valuable member of our growing MartTech hub and brings a wealth of knowledge from her extensive experience in digital marketing, particularly in marketing automation and HubSot workflows.

Gosia is part of our Polish based team and lives near Gdańsk, she will be working with our clients as a HubSpot Specialist, to ensure that their business objectives are best supported by the most appropriate MarTech solutions.

Marketing Technology (MarTech) is a rapidly expanding field that is growing in pace with the demands of businesses looking to service their customers more effectively, reduce friction from the buyers’ journey and drive sales to meet growth objectives at scale.

Our MarTech team dedicate time every month to ensure that they are up to date with the latest features and updates from HubSpot. We want to make sure that we can leverage each element of functionality to ensure our clients are utilising their HubSpot portal as effectively as possible.

Innovation Visual recently formed an exciting partnership with the global, healthy snack brand, No Sugar Company. We are looking forward to helping this premium brand expand its market share and achieve its ambitious growth goals. Our work will focus on the UK market, and our objective is to replicate and exceed the success the brand has already achieved in North America.

Discover how the No Sugar Company plan to penetrate the UK market with the support of Innovation Visual’s strategic digital marketing expertise.