News, Articles & Knowledge

Innovation Visual's Top Takeaways From EcomExpo23 in Lithuania

24-Oct-2023 11:42:12 | 4 Minute Read

Members of the Innovation Visual team (Tim, Vogue and Megan) were fortunate enough to recently visit Vilnius, Lithuania and attend EcomExpo23 - the largest international event for ecommerce professionals in the Baltic States. After returning from an insightful trip where we got the opportunity to connect with other ecommerce experts and learn from each other, we wanted to share more about the event and highlight some key takeaways that should be part of your ecommerce strategy for 2024.

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Topics: Events, Ecommerce, Digital Marketing

3 Key Takeaways from the Ecommerce Expo London 2023

24-Oct-2023 11:23:23 | 4 Minute Read

In September, we sent three members of the Innovation Visual team, Hope, Megan & Kate to the Ecommerce Expo at the Excel London. Taking place on the 27-28 September 2023, the Expo brought together thousands of likeminded professionals looking to grow and stay up to date with the latest ecommerce trends.

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Topics: Events, Ecommerce, Digital Marketing, UX

Unlock the Power of Account-Based Marketing (ABM) | A Comprehensive Guide

12-Oct-2023 09:31:11 | 9 Minute Read

Account-Based Marketing (ABM) has emerged as a game-changing strategy for businesses looking to grow and foster stronger customer relationships. In this blog post, we will delve into the world of account-based marketing, exploring its key principles, benefits, and implementation strategies.

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Topics: Digital Marketing, ABM

How Privacy Policy Changes Will Impact Your Business

29-Sep-2023 15:22:08 | 5 Minute Read

Data is at the heart of all business operations. We rely on numerous data points to gain an understanding of our audiences’ actions, which allow us to make informed decisions with future marketing efforts.

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Topics: Website, Privacy, Google Analytics, Digital Marketing

Innovation Visual's Top Takeaways from Inbound 2023

27-Sep-2023 08:30:48 | 3 Minute Read

Earlier this month, we sent Javier and Vanessa from our MarTech team to Boston to attend HubSpot’s annual conference, INBOUND. Our purpose at INBOUND 2023 was clear: to gather knowledge, strategies, and best practices that would propel how our clients use HubSpot to new heights as well as networking with our international clients and the HubSpot community. We believe in offering our clients nothing but the best, and INBOUND provided us with an unparalleled opportunity to access HubSpot’s latest tools, techniques, and trends which will support our clients with achieving their digital marketing goals.

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Topics: Website, Inbound, Digital Marketing, HubSpot

HubSpot vs WordPress: Which CMS is Right for Your Business?

22-Sep-2023 15:46:55 | 9 Minute Read

Your website is your most important digital marketing asset. When you get it right it helps your business grow, from attracting new customers to providing existing customers with an outstanding experience. Choosing the right content management system (CMS) for your website and your business is therefore critical. We see many businesses struggling to achieve their goals because their CMS is holding them back – from slow page loading to obstructive administration to not having the features marketeers need.

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Topics: Website, Digital Marketing, HubSpot