News, Articles & Knowledge

The world is faced with a series of serious environmental challenges right now and has been for many decades. It’s easy to think the problems are so huge that one person, or even a small group of people can’t possibly do anything about resolving them, and maybe they can’t, but if a lot of small groups of people act then suddenly, maybe, their efforts might make a difference after all.

For the past few years, Innovation Visual have been delighted to sponsor young Taekwondo star, Phoenix Goodman. We’d love to share the most recent update from her on her exciting progress in the world of Taekwondo since her last update in October 2021.

We recently welcomed Javier Gonell to our ever-expanding team of digital marketing experts. With extensive experience across a number of digital marketing disciplines, Javier’s focus at IV will be in working with our clients to deliver them the martech solutions that best align with and support their objectives.

We are delighted to announce that Innovation Visual are finalists in the SME National Business Awards in their ‘Positive Impact’ category. We are particularly thrilled to be finalists in this category as it recognises the work our team invests into improving our impact internally, on the local community and on our environment.

With Facebook’s holding company changing its name from Facebook to Meta there has been much talk of the metaverse recently. It's a new concept that has got marketers thinking about how the metaverse will impact their business and what they can do to leverage it. Here's more about the metaverse and what you need to know. 

In the world of SEO, Google E-A-T is on every SEO specialist’s radar and has been a trending subject since August 2018. E-A-T stands for Expertise, Authority, and Trustworthiness, which was outlined in Google’s official Search Quality Evaluator Guidelines. E-A-T looks at the content creation, the content creator, and the website overall to understand whether the content provides valuable and correct information to the user. This guide will explain what E-A-T is, how important it is, and how to optimise towards a SEO friendly website by using Google’s E-A-T as guidance.