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Welcome to the future of search! In May 2023, Google unveiled its latest ground-breaking innovation, the Search Generative Experience (SGE). This cutting-edge technology is poised to revolutionise the way we interact with search results and elevate the search engine experience to new heights. With its advanced machine learning algorithms and natural language processing capabilities, SGE aims to provide users with a more intuitive, personalised, and dynamic search experience. Join us as we explore SGE and what this means for the way businesses need to start structuring their information online.

The increasing cost of living and stalled growth in the UK means many businesses are facing uncertain times. Shrinking markets, rising input costs and pressure to not raise prices for businesses can lead to shrinking margins and increasing pressure on internal budgets – marketing included. Recruiting top talent can also come at a cost, as employers have faced a candidate-driven market whereby potential employees can aim to command the best salary they can get. In times like these, marketing managers and business owners must think carefully about where their budget is effectively allocated and ensure activities deliver a measurable ROI.

Data is a vital part of any business. In marketing, data helps you make better decisions such as budget allocation, evaluating the success of a campaign or activity, and setting an effective marketing strategy.

Most businesses understand they need accurate tracking on their website to make informed decisions and usually focus on platforms like Google Analytics. However, cleansing your HubSpot CRM data is as important as identifying where your traffic came from and you should invest time and resource into eradicating ‘dirty’ data.

Accurate data is critical to make the right decisions in digital marketing. However, comparing data that has been collected within multiple platforms can lead to discrepancies in reported results. This can be frustrating for marketers because it brings a lot of questions. Why is this happening? Is my data accurate? How do I know which platform to trust? In this blog, we’ll cover the reasons behind discrepancies focusing on the most common platforms and where your source of truth should lie for accurate reporting.

In the ever-evolving landscape of search engine technology, Google has remained at the forefront of innovation, consistently striving to enhance user experience and deliver the most relevant and useful information.

During the yearly Google I/O developer conference, the tech giant revealed upcoming modifications to its already useful content system.

Each month HubSpot share a range of innovative and exciting new features that they’ve released for HubSpot users. We’ve collated a list of the HubSpot product updates that we think are most vital for businesses to know below.