News, Articles & Knowledge

The New Frontier of Discovery: How AI-Powered Search is Reshaping Consumer Behaviour

Imagine this: A marketing manager sits down at her desk, opens her laptop, and instead of typing a query into Google, she asks ChatGPT, "What are the most effective content strategies for B2B SaaS companies in 2025?" In seconds, she receives a comprehensive answer. No clicking through search results, no scanning multiple websites. Just a direct, tailored response.

We’ve probably all asked ourselves these questions. Will my job still exist in a few years? How many of my daily tasks will AI be able to cover? How much will my job change in five, ten or fifteen years? The rapid advancement of artificial intelligence (AI) is mind-blowing and scary at the same time, so these questions are extremely valid right now.

Our client DCX is a full-service digital transformation and marketing agency. DCX was undergoing an extensive group-wide restructuring and re-brand and, as a result, was looking help developing a new website to better serve the needs of the new business.

This article is a guest post provided by Innovation Visual client, Menzies LLP.

2023 is poised to be a year of digital marketing revolution as businesses continue to traverse a post-pandemic digital landscape. Numerous macro-economic changes and significant digital tracking changes, including the Third-Party Cookie phaseout in July 2023 and roll-out of Google Analytics 4, have made digital marketers worldwide reconsider their budgets, strategies, and plans.

Farewell 2022, Hello 2023!

As the New Year draws closer, our CEO, Tim Butler, reflects back on the successes and challenges of 2022.