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Why is AI such a hot topic right now?

The emergence of Artificial Intelligence (AI) is slowly but surely changing the way we interact with technology forever, and it is now a growing topic in many industries.

 Search, or the practice of using online SEP’s (Search Engine Platforms) to search for information, is an everyday part of life, both at home and at work. In fact, search is so embedded in how we live, many of us never give a thought to how easily and how often we turn to online platforms to discover the information we need, be it a historical fact, a phone number for that new restaurant, booking tickets or just the satisfaction of idle curiosity.

We live in a world that is increasingly physically disconnected and digitally connected. In this environment, an effective community has become an invaluable brand asset, enabling brands to positively connect with and influence their audiences. Community is becoming more prevalent as a tool because, in response to a looming recession, brands are looking for ways to more firmly anchor existing customers to them but also to attract new customers from a wider range of markets. Developing a community that supports, helps and adds value for those audiences is an exceptional way to cut through the noise and drive lasting engagement.

While investing money in any business activity during hard economic times seems counter intuitive, there is strong empirical evidence that businesses who invest strongly in effective marketing during downturns achieve better ROI on their investment and emerge stronger, more stable and with greater visibility and market share.

It’s not always easy to see the wood for the trees and often, day to day, incremental changes aren’t visible. It’s not until you take a step back that you can see the true scale of what has been achieved over a period of time.

While we measure and report every month for all our clients, the results achieved for Joseph’s Wigs are particularly noteworthy when comparing year on year growth.

In the world of SEO, Google E-A-T is on every SEO specialist’s radar and has been a trending subject since August 2018. E-A-T stands for Expertise, Authority, and Trustworthiness, which was outlined in Google’s official Search Quality Evaluator Guidelines. E-A-T looks at the content creation, the content creator, and the website overall to understand whether the content provides valuable and correct information to the user. This guide will explain what E-A-T is, how important it is, and how to optimise towards a SEO friendly website by using Google’s E-A-T as guidance.