News, Articles & Knowledge

How to Grow Brand Influence: Learning from Celebrity Speakers at Web Summit 2019

06-Nov-2019 10:28:41

Influence: 'the capacity to have an effect on the character, development, or behaviour or someone or something, or the effect itself.'

How to build influence was a central topic of discussion at a talk I attended at Web Summit 2019. Whether you are a brand, individual or celebrity; influencing people in a positive way is key to creating long lasting meaningful customer relationships.  It’s important to note that you don’t have to have a million followers or customers to be able to influence; more doesn’t necessarily mean better or higher engagement.

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Topics: Events, News, Content, Social Media

How Your Business Can Start Social Selling to Improve Lead Generation

06-Oct-2019 18:07:00

There’s a high chance that your business may already be engaged in the basics of social selling especially if you have a LinkedIn account, Twitter account and or actively engage in forums like Quora and Reddit as these are ideal platforms to ‘social sell’.

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Topics: Inbound, Content, Social Media

Mapping Content for Different Stages of the Customer Journey

04-Oct-2019 15:17:10

It doesn’t matter if your goal is to acquire leads, increase sales or conversions, content plays a crucial role in moving people through the buyers’ journey. With a staggering 4.39 billion internet users worldwide creating content is a great way to reach an audience and where they are. From videos to images to blogs, content helps your prospective customers or leads learn about you as a brand, gather information about your products and services and as a business you can use content to position yourself as the expert in that field.

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Topics: SEO, Inbound, Content

It’s time to rethink the way you build personas

02-Oct-2019 17:02:39

Personas are a vital part of content marketing. Defining who your customers are helps you to understand how to talk to them, their pain points or challenges, where to reach them and eventually how to get them to perform a specific action on your website. Combined with a good understanding of their buying journey, your personas can help you write relevant, useful content that will push them further down the funnel.

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Topics: Inbound, Content

The State of Marketing | How Understanding Search Queries Can Elevate Your SEO Strategy

11-Sep-2019 10:09:00

Oktawiusz Skrzek (SEO Manager) and Tim Butler (CEO) at Innovation Visual discuss the latest trends in SEO and how they can be used to impact your business goals.

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Topics: Content, Video, The State of Marketing

Digital Marketing – What to look out for in 2019?

28-Jan-2019 17:41:07

The digital marketing landscape is constantly changing and it’s important to keep up to date with the latest digital marketing trends to ensure your business stays ahead of its competitors. In this article we’ll be taking a look at the digital marketing trends that you need to be aware of in 2019, which should help you to plan your marketing strategy to bring about success for your business online.

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Topics: SEO, PPC, Content