Digital Marketing News, Articles & Insights

Why BrightonSEO is no longer just an SEO conference and why this is good news!

03-May-2018 14:28:00 | 3 Minute Read

This was my 4th BrightonSEO attendance during last two years; I found this edition really interesting and much better (for myself) than the one that took place in Autumn 2017.

The fact is that when you come down to Brighton to be a part of the biggest digital marketing conference in Europe, you will always get high quality takeaways which help you gain a better understanding of the whole digital landscape. There is one interesting thing to mention here – even if the event has an SEO element within its name, it is no longer only about SEO and I believe that it is not just SEO professionals who should prioritise attending.

Topics: SEO, PPC, Events

Link Building in the Real World

30-Apr-2018 16:19:00 | 3 Minute Read

The talk that stood out for me at BrightonSEO was ‘Real World Link Building’ by Greg Gifford. Link building is an extremely important part of search engine optimisation. Links to your website show Google that your website has value and this therefore has a positive impact on your search engine rankings (providing the links are good quality and not spammy).

Topics: SEO, Events

Becoming a Trustpilot Partner - Innovation Visual

20-Mar-2018 10:59:00 | 3 Minute Read

Trustpilot-Partner-Badge-320x114-300x107

In addition to already being a Google Partner, Bing Partner and HubSpot Partner, Innovation Visual have added to our online marketing accreditations by recently becoming a Trustpilot Partner.

Topics: SEO, News

Why Image Alt Text is Important for SEO

16-Mar-2018 17:18:43 | 2 Minute Read

Uploading images without taking the importance of Alt text into consideration can have a negative impact on your websites SEO. Search engines, such as Google and Bing, crawl web pages and are unable to understand image files unless an alt tag has been set.

Topics: SEO

How Can Digital Marketing Help Grow Your Business?

16-Mar-2018 17:15:46 | 5 Minute Read

Technology is constantly advancing, and this is changing the way people interact with content and advertising on a day-to-day basis.

In the UK, 70% of adults access the internet on-the-go using their mobile phone. People are now accessing content via digital devices more and more. It is important for businesses to embrace this change and adapt their marketing strategy to make the most of the changes.

By 2020, it is predicted that companies will spend 75% of their total marketing budget on Digital Marketing. Failure to appreciate and act on the growth of digital marketing will leave businesses behind their competitors who are investing in this area and are already seeing the benefits.

Topics: SEO, Technology, PPC

Innovation Visual Assist Learn 2 Paddle Board in Creating a Directory for Keen Paddle Boarders

15-Mar-2018 17:34:23 | 1 Minute Read

The Learn 2 Paddle Board Website Homescreen

The Team at Innovation Visual are excited to start working with Learn 2 Paddle Board, a paddleboarding school directory that allows paddleboard enthusiasts to find local schools for paddle boarding lessons.

With a paddle board of our own in the office, there was certainly a buzz amongst the team when it came to starting working with L2PB!

Topics: SEO, PPC, Work

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