Digital Marketing News, Articles & Insights (34)

How Can Digital Marketing Help Grow Your Business?

16-Mar-2018 17:15:46 | 5 Minute Read

Technology is constantly advancing, and this is changing the way people interact with content and advertising on a day-to-day basis.

In the UK, 70% of adults access the internet on-the-go using their mobile phone. People are now accessing content via digital devices more and more. It is important for businesses to embrace this change and adapt their marketing strategy to make the most of the changes.

By 2020, it is predicted that companies will spend 75% of their total marketing budget on Digital Marketing. Failure to appreciate and act on the growth of digital marketing will leave businesses behind their competitors who are investing in this area and are already seeing the benefits.

Topics: SEO, Technology, PPC

Innovation Visual Assist Learn 2 Paddle Board in Creating a Directory for Keen Paddle Boarders

15-Mar-2018 17:34:23 | 1 Minute Read

The Learn 2 Paddle Board Website Homescreen

The Team at Innovation Visual are excited to start working with Learn 2 Paddle Board, a paddleboarding school directory that allows paddleboard enthusiasts to find local schools for paddle boarding lessons.

With a paddle board of our own in the office, there was certainly a buzz amongst the team when it came to starting working with L2PB!

Topics: SEO, PPC, Work

Innovation Visual Help PedalCover Bike to Success

15-Mar-2018 17:30:50 | 2 Minute Read

The Innovation Visual team are pleased to work with PedalCover, an award winning, combined home and bike insurance provider based in Swansea.

With a couple of very keen cyclists in the Innovation Visual office, who are customers of PedalCover themselves, there is certainly a lot of excitement amongst us about working with PedalCover.

Topics: SEO, PPC, Work

How to Setup Custom URLs for Google+ Pages & YouTube Channels

12-Feb-2018 16:54:40 | 2 Minute Read

Using custom URLs for your company’s media accounts looks far more professional that a URL ending in random letters and numbers. The Innovation Team have noticed that setting a custom URL for a Google+ page and YouTube channel is not as simple as setting it for other media channels such as Twitter or Facebook. In this article, we will be taking a look at how to setup custom URLs for Google+ and YouTube.

The most important first step is to make sure that all your Google channels are linked to your Google My Business account. If you do not have a Google My Business page for your business, then you need to set one up.

Topics: Technology, Work

Adding Videos To Google My Business Listings

24-Jan-2018 16:56:00 | 1 Minute Read

Google My Business (GMB) is a great way for your business to be found in Google search results. If you haven’t yet, then you should setup your GMB page. It is free to setup and can greatly improve the search visibility of your company.

Topics: SEO

5 Digital Marketing Trends You Need to Be Aware of in 2018

19-Jan-2018 10:34:58 | 4 Minute Read

The importance of investing time and money in digital marketing continues to grow for businesses. By the end of 2017, Google was processing a staggering 3.5 billion searches every single day. That is 40,000 search queries every second. These numbers are only set to grow in 2018, as internet access continues to improve and people’s options for searching online continues to increase. With this in mind, let’s take a look at some of the important digital marketing trends you should be aware of in 2018.

Topics: Technology, Work, News

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