News, Articles & Knowledge

AI is a topic at the forefront of any conversation about digital marketing, with discussions exploring excitement about its possibilities, questions about its limitations and, in some cases, concerns about its implications. This is a form of technology that is becoming increasingly prevalent in day-to-day life, including places of work.  AI technologies such as generative AI – where systems can create text, images and videos based on prompts that are entered in the software – will have a massive impact on the way that businesses operate, and 2023 has seen a rapid increase in discussions and advancements within this space. Not only is there a lot of discussion about embracing these powerful technologies but Government is involved to both promote and regulate.

“Digital marketing is all attributable, isn’t it?”  That’s what the CEO asks, but the reality is more complicated, especially in B2B settings. Changes in the more than a decade of doing paid campaigns for B2B businesses mean that being able to say spending X got you Y is harder now than ever. But why?

Whilst personalisation in marketing isn't new, it's often an afterthought rather than a core marketing tactic. However, with the evolution of consumer behaviours and the rise of AI, having a successful personalisation marketing strategy is no longer just an option, but a necessity to stay ahead in today's competitive market. Gone are the days where personalised subject lines were enough; your customers are demanding more.

It’s been a busy year for Google updates, and the second core update of the year has landed in August 2023. 

Following a turbulent time in organic search going back to May this year, the August broad core algorithm update was officially released on August 24th and is expected to take around two weeks to fully roll out. 

It's no secret that social media has completely changed the way businesses interact with their existing customers and how they can reach out to new audiences. However, are you feeling overwhelmed by the never-ending list of platforms your business needs to stay active on? Staying up to date with the latest social media apps and trends can be a daunting task for businesses, and with the newest arrival to join the social media world, Threads. The big question on everyone’s mind right now is ‘Should businesses jump on Threads?’.

Welcome to the future of search! In May 2023, Google unveiled its latest ground-breaking innovation, the Search Generative Experience (SGE). This cutting-edge technology is poised to revolutionise the way we interact with search results and elevate the search engine experience to new heights. With its advanced machine learning algorithms and natural language processing capabilities, SGE aims to provide users with a more intuitive, personalised, and dynamic search experience. Join us as we explore SGE and what this means for the way businesses need to start structuring their information online.