News, Articles & Knowledge

When people are buying products and services paid search, also known as Pay Per Click or PPC, can be a great tactic to use to get people looking for what you are doing to buy from you. Or if it is an offline purchase, submit a lead form to start the purchase conversation. You pay your money for the click, get people to the site and if the conversion metrics multiplied by the cost per click (CPC) work you get leads at a profitable level. But paid search works on the here and now. What if those conversion metrics plummet? Even with rapidly dropping CPCs, when people aren’t buying paid search simply doesn’t deliver.

Dr Martin Stillman-Jones, MBA.MSc.C.Eng.FRSA.FRIBC shares his thoughts on how to lead from the front and make rapid decisions in a coronavirus pandemic world. 

Google have announced that if your page has been listed as a featured snippet on a search result page, then it will no longer also appear as a standard blue link on the first page.

How this will impact your page's rank?

If you’re an international business that deals with clients and customers across the world, one of your challenges will be translating not only ads but your website, marketing materials and any point of contact your users might interact with.

Who are Yes, Yes Yes and what is their relationship with Ah!Yes?

Yes Yes Yes was set up by two longstanding friends, Susi Lennox and Sarah Brooks, who had both worked at pharmaceutical company Pfizer when Viagra was launched, and were aware of the need for effective intimate lubricants and moisturisers.

On 14th March 2019, I attended the Retail without Borders conference in London to learn more about the challenges faced by retailers as they decide to expand their business abroad. From return policies to market places via Brexit, the conference covered a lot of key subjects to consider when selling internationally.