News, Articles & Knowledge

Recently, content marketing has seen a paradigm shift. Particularly in the last few years, consumer search queries have become increasingly complex, changing the way search engines understand the content on the internet. Therefore, the way we write content needs to develop in line with changing behaviours. Search queries have become more long-tail, so businesses really need to think about consumer intent and create content that can answer all these different long tail queries. Having a strong content marketing strategy is key to the inbound marketing methodology to attract, engage, delight and convert customers at every stage of the buying journey. 

Innovation Visual are pleased to invite you to our up and coming breakfast event taking place on the 10^th October 2018. The event will lend valuable insight to businesses in the local area on how changes to Digital Marketing may affect you and your business. Digital marketing is an evolving field with rapid changes happening each month.

Google has done it again and as you’re probably aware, Google loves to update Google ads all the time with some updates being bigger and better than others…

Hi, my name is Charlie and I have just finished my first week at Innovation Visual. With a year of experience already in marketing, I decided that it was time for a change to focus my career In perusing something I enjoy…Paid search!

As the busy retail period creeps up on us, there are some important things to consider when thinking about your Digital Marketing strategies. Gone are the days that consumers would just shop in the month leading up to Christmas. Christmas mania has taken over to become a whole season from September right through to January. Preparing your Digital Marketing strategies in time for the boom is imperative to success and Christmas cheer.

Identifying the intentions behind a user’s search intent can be incredibly difficult. However, deciphering it can have a huge impact on your SEO and even increase the quality of your keyword research.