News, Articles & Knowledge

Microsoft launches Chromium Edge browser

07-Nov-2019 11:00:13

Microsoft announced the launch of their Chromium Edge browser at Web Summit in Lisbon on Tuesday 5th November 2019.

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Topics: Events, News

How to Grow Brand Influence: Learning from Celebrity Speakers at Web Summit 2019

06-Nov-2019 10:28:41

Influence: 'the capacity to have an effect on the character, development, or behaviour or someone or something, or the effect itself.'

How to build influence was a central topic of discussion at a talk I attended at Web Summit 2019. Whether you are a brand, individual or celebrity; influencing people in a positive way is key to creating long lasting meaningful customer relationships.  It’s important to note that you don’t have to have a million followers or customers to be able to influence; more doesn’t necessarily mean better or higher engagement.

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Topics: Events, News, Content, Social Media

Innovation Visual Support Waverley Borough Council

01-Nov-2019 12:25:00

The Innovation Visual team are pleased to announce that we working with Waverley Borough Council on the launch of their new website, Waverley Business.

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A Look Back at the History of the Internet and Digital Marketing

29-Oct-2019 07:38:25

The internet; something we probably take for-granted as many of us probably cannot remember what life was like before it existed! Since the invention of the World Wide Web in 1989 by a Tim Berners Lee; the internet and the digital world has evolved drastically. In 1990 just 0.5% of the global population used the internet. Fast forward to today and there are a staggering 4.33 billion internet users equating to an global online penetration of 59% with users using the internet to do everything from watch videos, research information, find new recipes, downloading music, writing reviews to buying new clothes and groceries. The majority of individuals consume some sort of digital content on a regular or daily basis and digital marketing has the capability to reach large and targeted audiences.

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Topics: SEO, PPC, Inbound, Social Media

Advanced Google Shopping Optimisation Tips & Techniques

11-Oct-2019 16:57:14

Shopping campaigns for almost all e-commerce led websites are a vital tool in a business’s PPC arsenal. Not only do shopping campaigns provide a highly effective ad format, which highlights the visual aspect of your product. Shopping ads are also highly automated. Because shopping ads are extremely automated you also have far less options when it comes to targeting; in comparison to your standard search ads. However, this can also be of a benefit, as Google will then use all the tools in its disposal to show your ad to the people searching for the right query and the right product at the right time.

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Topics: PPC, International Strategy, Ecommerce

Innovation Visual attend Creativity+Opportunity event at The British Library

10-Oct-2019 14:17:19

The Innovation Visual team recently got the chance to attend a great event taking place at the British Library in London, Creative+Opportunity. Organised by Hill+Knowlton Strategies, the event was a brilliant day of networking, talks and discussions with some of the top business voices across the industries concerning the involvement of technology in entertainment, innovation, communication, ingenuity and society at large. The event also explored how to embrace the power of change and opportunity.

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Topics: Technology, Events, News