News, Articles & Knowledge

Innovation Visual Donate New Website to Charity, David Shepherd Wildlife Foundation

22-May-2020 12:00:00 | 3 Minute Read

The David Shepherd Wildlife Foundation website launch has been a huge success, with more than £12,000 being raised through online sales in just a few hours of the website going live – All thanks to Innovation Visual!

The Innovation Visual team is incredibly proud to have donated their time and effort, 100% free of charge, to rebuild the website and to continue to support this amazing charity in their efforts to raise funds and awareness of key conservation initiatives across Africa and Asia. The results speak for themselves!

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Topics: Website, News, Charity

What Third Party Cookie End-of-Life Means for You

13-May-2020 13:39:34 | 5 Minute Read

For some time now Google Chrome and other browsers like Safari have been rolling out updates which have been increasing the restrictions placed on third party cookies, and even first party cookies to a degree. Safari was one the first to bring in these changes (on a large scale), but they also have less to lose from these kinds of restrictions. And Microsoft Edge, we don’t really care about (we’ll let you look this up).

Soon things are about to change, drastically! Google Chrome is going to start to ‘phase out’ third party cookies, natively. The intention is to do this within two years; however, changes could come sooner.  But what effect will this have on marketers and where will this leave adtech companies which are solely reliant on these cookies to function?

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Topics: SEO, PPC, Content, Strategy, The State of Marketing

How Dark Traffic Can Lead to Inaccurate Google Analytics Data

23-Apr-2020 13:25:14 | 8 Minute Read

Every business seeks accurate data. Accurate data can be transformed into useful insights that guide your overall strategy. You may rely on Google Analytics for accurate and reliable website data however if this is the case; you need to be aware of something called ‘dark traffic’. Although dark traffic can go mostly under the radar, it’s likely having a huge effect on the quality and accuracy of your data.

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Topics: Strategy, Google Analytics

Finalists in the European Search Awards 2020!

23-Apr-2020 11:37:44 | 4 Minute Read

Innovation Visual have been shortlisted in the European Search Awards for 2020! Our team are incredibly proud to have been selected as finalists for the Best Small Integrated Search Agency category in these prestigious awards.

 

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Topics: News, Awards

How to Define Lead Lifecycle Stages

17-Apr-2020 07:36:18 | 3 Minute Read

Defining the lifecycle stages of your leads is an essential step in creating a sales cycle that will align your marketing and sales teams; helping your organisation to deliver on your goals and objectives.

As HubSpot Partners, we strive to help our clients achieve growth from their digital channels through the acquisition, nurture and conversion of relevant leads. This is achieved through a balance of inbound marketing, marketing automation and, most importantly, through a well-defined sales process.

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Topics: Work, Strategy, The State of Marketing

Innovation Visual - HubSpot Platinum Partner Agency

16-Apr-2020 12:33:40 | 1 Minute Read

Innovation Visual are delighted to announce that we are now recognised as a HubSpot Platinum Partner Agency!

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Topics: News, Inbound