News, Articles & Knowledge

The secret to successful Facebook advertising

26-Nov-2018 10:15:00

Facebook is no longer just an incredibly useful and powerful tool for your social life. In fact, Facebook may have just created the single, most greatest marketing tool your business has available to them.

Facebook advertising is giving businesses the opportunity to extend their reach and capitalise on their “perfect” client or customer by allowing businesses to laser focus in on target demographics.

Here are some of the secrets to a successful Facebook Advertising campaign. 

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Topics: PPC, Social Media, Technology

SMarketing – How can marketing and sales work together?

20-Nov-2018 09:43:35

SMarketing is a term that is being used more frequently as companies are beginning to realise that the traditional divide between sales and marketing is no longer beneficial to a business due to modern technology. Companies with strong sales and marketing alignment achieve 20% more growth than companies who don’t. This statistic demonstrates just how important it is for sales and marketing to work together, however in many cases this is easier said than done. So, how do you get your marketing and sales teams working together?

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Topics: Technology

Google My Business: App Update

19-Nov-2018 16:03:31

In digital marketing news this week is the arrival of the Google My Business App, making it easier for business owners to manage their online presence  and reach new audiences in an easy and convenient way from their mobile phone.

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Working with savvy navvy

16-Nov-2018 11:24:05

Innovation Visual are delighted to reveal that we’re now working with sailing navigation app provider savvy navvy. The team have joined the savvy navvy crew to provide SEO services with the ultimate aim of increasing the websites search visibility for key terms and subsequently increasing traffic to the site. We are certainly thrilled to be onboard!

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Topics: News, SEO, Work

Trustpilot hits 50 million online reviews

12-Nov-2018 17:00:42

November 2018 sees Trustpilot celebrate a monumental achievement of reaching 50 million reviews on their site. Trustpilot launched in 2007, and to put this into perspective that’s 1 review every six seconds for the last 10 years. Trustpilot are a ‘review platform that is open to everyone with people able to share their experiences to help others make better choices and help companies up their game.’ Collaboration is central to Trustpilot’s success as consumers are easily able to communicate with business’ while companies can easily engage, respond and improve their service offerings. The success of Trustpilot is down in large part to its consumers and to celebrate and thank them they ran a social media campaign using #trustpilot50million to find out about the best reviews out there.

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3 Steps to Ensure Good Website SEO health

09-Nov-2018 16:05:36

The health of your website is linked to your search rankings. For this reason, it is very important to ensure that your website health is in good order. There are a few things you can do to make sure that this is the case. 

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Topics: SEO, Website