News, Articles & Knowledge

Phoenix Goodman - My 2021 so Far!

22-Jul-2021 11:06:36 | 3 Minute Read

Innovation Visual have been sponsoring young Taekwondo star, Phoenix Goodman over the past few years and we are delighted that she keeps us up to date on her progress!

Read More

Topics: News

Google's July 2021 Core Update

01-Jul-2021 14:36:00 | 4 Minute Read

It's been a busy time for Google in the last couple of months. In June they rolled out the Core Web Vitals algorithm update and, as of 1 July, they will be rolling out the second part of that update. It is anticipated that it will take up to 2 weeks for the update to roll out completely. While all that is going on they have also been rolling out their Page Experience Update which will continue rolling out up until the end of August.

Read More

Topics: SEO, News, Digital Marketing

IV are European Search Awards 2021 Winners!

23-Jun-2021 15:42:52 | 3 Minute Read

We’ve done it again…! Innovation Visual has won the European Search Award’s ‘Best Use of Search – Not for Profit’ category and we couldn’t be happier!

Read More

Topics: SEO, Website, Our Team, Work, Events, News, Charity, Digital Marketing

Google MUM and What it Means for You

23-Jun-2021 15:02:25 | 4 Minute Read

MUM stands for Multitask Unified Model and is a new Google language model which helps users by being better equipped to answer complex search queries.

Read More

Topics: SEO, Website, Technology, Content, Strategy

Innovation Visual Continues to Promote from Within

04-Jun-2021 18:32:03 | 2 Minute Read

Recent Promotions at Innovation Visual

We are delighted to announce that two of our longest-serving employees, Clotilde Watson and Pete Hibbard, have been promoted to the roles of Performance Director and Operations Director respectively. Pete and Clotilde have been part of Innovation Visual’s journey for over four years and have been heavily involved with the growth and development of the business.

Read More

Topics: Our Team

The Demise of The Third-Party Cookie & What It Means For Marketers

27-May-2021 09:09:34 | 6 Minute Read

Google Chrome has announced that it plans to end the use of third-party cookies by 2022. While this change appears to be quite a big deal, digital marketers have seen it coming for some time, largely as a result of changes in privacy regulations (GDPR, CCPA & ePR) and the increasingly invasive nature of the technology being used that now actively intrudes on user privacy. It’s worth noting that the planned changes will only affect third-party cookies and first-party cookies will remain unaffected at this stage.

The plan is to replace third party cookies with FLoC (Federation Learning of Cohorts) but what is FLoC, how will it impact paid advertising and user tracking and how can advertisers mitigate the impact of this change on their campaigns?

Read More

Topics: SEO, News, Digital Marketing