News, Articles & Knowledge

It should be no surprise to anyone that Innovation Visual are committed to helping the natural world. At all levels of the business, we look to support the environment through our charitable giving, fund raising efforts, social responsibility and offsetting. As part of our pledge, we report regularly on our carbon footprint, and our data for 2022 are now ready.

In January, we saw some really exciting HubSpot updates that we think will truly help HubSpot users. We explore a few of these updates in more detail below.

The Statistics

• Zero to 100,000 views on YouTube in just a few months!
• Single campaign resulted in driving high-value purchases, giving an average ROAS of 46 times the paid media ad spend.
• Achieving 15x Return on Ad Spend on Google Ads paid campaigns across the account.
• Maintained position 1 for highly competitive ‘wigs’ term on Google search results pages (which has 25,000 searches per month in the UK).
• We now rank 1st for over 32 different keywords with search volumes between 25,000 and 50,000 searches a month.
• Users who watched a video on the site are 148% more likely to convert than users who don’t.
• Joseph’s Wigs rank in the top 3 results for 213 different keywords with aggregate search volumes of up to 25,000 searches a month.

2023 is poised to be a year of digital marketing revolution as businesses continue to traverse a post-pandemic digital landscape. Numerous macro-economic changes and significant digital tracking changes, including the Third-Party Cookie phaseout in July 2023 and roll-out of Google Analytics 4, have made digital marketers worldwide reconsider their budgets, strategies, and plans.

Farewell 2022, Hello 2023!

As the New Year draws closer, our CEO, Tim Butler, reflects back on the successes and challenges of 2022.

 In January 2021 Innovation Visual were delighted to start partnering with the No Sugar Company, working with them to help launch this North American health snack brand in the UK. In a difficult market, and from a standing start, we have delivered some significant results in terms of ecommerce sales as well as brand awareness and market penetration for their bricks and mortar sales efforts.