News, Articles & Knowledge

Everything you need to know about Google’s email authentication requirements

31-Jan-2024 16:01:28 | 5 Minute Read

From February 1st 2024, Google have introduced new authentication requirements for bulk email senders. In this article, we will outline what these requirements are and whether you need to be doing anything about them.

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Topics: Content, Strategy, Digital Marketing, Content Strategy & Planning, Google, Email

5 Ideas to Use Personalisation in Digital Marketing

25-Jan-2024 14:19:11 | 5 Minute Read

What do you think of when you hear marketers talking about personalisation? I would guess it’s emails with Dear *First Name* in the subject line, and you would be right, but there's so much more to personalisation!

Personalisation has become a foundation of digital marketing and according to research '57% of online shoppers say that they’re happy to provide retailers with personal data as long as it’s used for their own benefit'.

In this blog, we’re going to discuss 5 ways you can use personalisation right now to improve your sales and marketing activities.

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Topics: Content, Strategy, Digital Marketing, Personalisation

Search Generative Experience (SGE) – What Is It & How to Prepare for It

25-Jan-2024 13:52:09 | 10 Minute Read

Google’s Search Generative Experience (SGE) is a new experimental feature which uses artificial intelligence to create contextual answers to complex questions. This aims to provide new and better defined answers, and bring new opinions and angles to existing queries.

SGE is still in its tentative early stages, and is being created to enhance the user search experience. When using SGE, users will see search results page similar to the ones they are used to, but organised in a new way to help them get more from a single search. In this blog, we explore what we know so far.

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Topics: Content, Strategy, Digital Marketing, Content Strategy & Planning

Influencer Marketing: Should your business follow the trend?

25-Jan-2024 10:01:35 | 7 Minute Read

With Influencer Marketing growing as an effective marketing strategy, it’s important to assess whether this could be the right move for your business. According to a HubSpot report 'Influencer marketing yields the highest ROI, along with blogging and social media shopping tools.'

With the potential to transform the way you deliver your marketing, Innovation Visual’s Marketing Manager, Lauren Waterfall recently interviewed Digital Marketing Lead, Vogue Phelps, to gain further insights into this marketing tactic.

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Topics: Content, Strategy, Digital Marketing, Content Strategy & Planning, Influencer Marketing, Digital Marketing Answered

Top 6 Digital Marketing Trends for 2024

20-Dec-2023 11:52:51 | 8 Minute Read

The world of digital marketing is known to be fast paced – well 2023 didn’t disappoint on that front and 2024 is bound to be even more exciting! Between AI advancements moving at lightning speed, budgets tightening due to a looming economic recession, consumers demanding more privacy, marketers are experiencing both exciting opportunities and tough challenges for the year ahead.

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Topics: Digital Marketing

How to Make the Most out of Your Customer Reviews

19-Dec-2023 09:26:14 | 4 Minute Read

Reviews are powerful and can have significant influence on the customer purchasing stage directly impacting your sales metrics positively or negatively. Gathering reviews allows businesses to gain new promotional assets, as well as the chance to collate insights directly from the customer.

Understanding how to incorporate customer reviews into your overall strategy is therefore a critical skill – and we have put together this blog post to help you achieve this.

Not a fan of reading? Watch our video interview of Trustpilot’s Partner Manager, Ed Bolton, about the power of reviews.

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Topics: Content, Digital Marketing, Content Strategy & Planning