News, Articles & Knowledge

It’s time to rethink the way you build personas

02-Oct-2019 17:02:39

Personas are a vital part of content marketing. Defining who your customers are helps you to understand how to talk to them, their pain points or challenges, where to reach them and eventually how to get them to perform a specific action on your website. Combined with a good understanding of their buying journey, your personas can help you write relevant, useful content that will push them further down the funnel.

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Topics: Inbound, Content

September Update for Taekwondo star, Phoenix

30-Sep-2019 09:33:00

Innovation Visual continue to sponsor Taekwondo talent, Phoenix Goodman and are delighted to bring you an update on what exciting new opportunities lie ahead for the star.  

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Topics: News, Charity

Creating a Successful International Advertising Campaign In Multiple Languages

24-Sep-2019 10:12:04

If you’re an international business that deals with clients and customers across the world, one of your challenges will be translating not only ads but your website, marketing materials and any point of contact your users might interact with.

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Topics: PPC, International Strategy

Innovation Visual Take a Trip to Brighton for Brighton SEO & Measurefest, 2019

14-Sep-2019 17:31:19

September 2019 saw some of the Innovation Visual team return to sunny Brighton for both Measurefest and Brighton SEO. Now in its 20th year, Brighton SEO is a conference that no SEO professional wants to miss out on – it’s one of the biggest events in the calendar and thousands of search marketers come together to meet and learn. While the conference has come on a long way since the first one held in a room above the pub; the idea behind it is still very much the same. It offers professionals a chance to learn, network and gain practical, actionable tips on how we can improve the work we deliver to our clients back in the office.

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Topics: Our Team, Events

Ellie's Internship at Innovation Visual: A Round Up

02-Sep-2019 12:26:42

Hi, my name is Ellie and I have just completed a four-week internship at Innovation Visual. I have recently finished my second year at the University of Kent studying a Bachelor of Science in Economics with a Year in Industry. I finished my placement prior to embarking on my placement year with the Government Economic Service in September.

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Topics: Our Team

Innovation Visual Team Head North for Search Leeds 2019

21-Jun-2019 11:07:53

The digital marketing landscape is continually changing which is why learning and development is so important to us at Innovation Visual.  Investment in training allows us to keep up to date with key changes to allow us to deliver the very best digital marketing services and results to our clients. It also benefits the people who are at the heart of Innovation Visual; as part of their own personal and professional development.

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Topics: SEO, Our Team, Events, News