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Google Search Updates: Changes to Featured Snippets

24-Mar-2020 16:00:00 | 2 Minute Read

Google have announced that if your page has been listed as a featured snippet on a search result page, then it will no longer also appear as a standard blue link on the first page.

How this will impact your page's rank?

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Topics: SEO, Website, Work, Content, Strategy, The State of Marketing

Global SSL Issue – Millions of Websites May Stop Working Properly on the 4th of March

04-Mar-2020 10:58:38 | 2 Minute Read

 

According to the news from BBC many sites around the world (including the very well-known ones) may stop functioning properly today (the 4th of March 2020). This is due to the fact one of the main organisations issuing certificates, called ‘Let’s Encrypt’, made an announcement only yesterday that three million of these should be revoked straight away due to a bug problem.

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Topics: SEO, Website, Technology

Why BrightonSEO is no longer just an SEO conference and why this is good news!

03-May-2018 14:28:00 | 3 Minute Read

This was my 4th BrightonSEO attendance during last two years; I found this edition really interesting and much better (for myself) than the one that took place in Autumn 2017.

The fact is that when you come down to Brighton to be a part of the biggest digital marketing conference in Europe, you will always get high quality takeaways which help you gain a better understanding of the whole digital landscape. There is one interesting thing to mention here – even if the event has an SEO element within its name, it is no longer only about SEO and I believe that it is not just SEO professionals who should prioritise attending.

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Topics: SEO, PPC, Events

Structured Data - why it is important and why you should have it live on your website

02-Sep-2017 10:33:56 | 2 Minute Read

Structured data markup is a technical solution based on XML, JSON-LD and/or other digital coding formats used on the web today. It helps search engines and other digital tools understand better what a specific element of a web document is about, classify the page content and provide additional information about the document itself. 

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Topics: SEO, Work, News

Innovation Visual Employee Investment: Gaining the Google Specialist Certification

08-Nov-2016 16:03:07 | 2 Minute Read

We are pleased to announce that our Digital Marketing Executive, Lizzie, has successfully completed the Google Specialist Challenge in completing all 6 AdWords Advertising Exams! Congrats, Lizzie!

This involved achieving over 80% for the Fundamentals, Search, Display, Mobile, Video, and Shopping Advertising exams. Innovation Visual is particularly eager to invest in employee training as a full Google Partner, self-developing and widening our knowledge continuously in digital marketing. Google Partner’s is a Google programme for advertising agencies, digital marketing professionals and other online consultants who manage AdWords accounts.

 What is AdWords?

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Topics: Our Team, News, Awards

Innovation Visual Team Attend Google Partners Celebration Party

16-Sep-2016 16:55:17 | 1 Minute Read

We always knew it was awesome to be a Google Certified Agency, but now we know just how good it really is. As one of the top digital marketing agencies across the United Kingdom, the whole Innovation Visual team were invited to take part in the Google Partners Badge Celebration Event, which took place in Google’s trendy London offices on 14th of September 2016.

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Topics: Our Team, Events, Awards