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Why BrightonSEO is no longer just an SEO conference and why this is good news!

03-May-2018 14:28:00

This was my 4th BrightonSEO attendance during last two years; I found this edition really interesting and much better (for myself) than the one that took place in Autumn 2017.

The fact is that when you come down to Brighton to be a part of the biggest digital marketing conference in Europe, you will always get high quality takeaways which help you gain a better understanding of the whole digital landscape. There is one interesting thing to mention here – even if the event has an SEO element within its name, it is no longer only about SEO and I believe that it is not just SEO professionals who should prioritise attending.

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Topics: SEO, PPC, Events

Structured Data - why it is important and why you should have it live on your website

02-Sep-2017 10:33:56

Structured data markup is a technical solution based on XML, JSON-LD and/or other digital coding formats used on the web today. It helps search engines and other digital tools understand better what a specific element of a web document is about, classify the page content and provide additional information about the document itself. 

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Topics: SEO, Work, News

Innovation Visual Employee Investment: Gaining the Google Specialist Certification

08-Nov-2016 16:03:07

We are pleased to announce that our Digital Marketing Executive, Lizzie, has successfully completed the Google Specialist Challenge in completing all 6 AdWords Advertising Exams! Congrats, Lizzie!

This involved achieving over 80% for the Fundamentals, Search, Display, Mobile, Video, and Shopping Advertising exams. Innovation Visual is particularly eager to invest in employee training as a full Google Partner, self-developing and widening our knowledge continuously in digital marketing. Google Partner’s is a Google programme for advertising agencies, digital marketing professionals and other online consultants who manage AdWords accounts.

 What is AdWords?

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Topics: Our Team, News, Awards

Innovation Visual Team Attend Google Partners Celebration Party

16-Sep-2016 16:55:17

We always knew it was awesome to be a Google Certified Agency, but now we know just how good it really is. As one of the top digital marketing agencies across the United Kingdom, the whole Innovation Visual team were invited to take part in the Google Partners Badge Celebration Event, which took place in Google’s trendy London offices on 14th of September 2016.

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Topics: Our Team, Events, Awards

Google My Business: New Insights for (Not Only) Small Businesses

17-Aug-2016 11:45:06

If you have ever undertaken any activities which were to boost your local SEO, you certainly know that it is essential for any business to setup and administrate the Google My Business page. With over 72% of global market share, Google remains a true leader of search engine market, so it is no surprise that most of us want to be a part of its extensive worldwide network and optimise the local listings as much as possible. In addition to this, the second party actively ensures that the users are happy. Introducing the freshest update for Google My Business service…

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Topics: SEO

Recent Google Maps updates – what you should know

27-Jul-2016 16:17:32

It seems that Google strongly believe that their local map system has great potential and the most recent development and updates both of the map engine and the Google Maps Android app are great examples of this situation.

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Topics: Technology