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Google Search Updates: Changes to Featured Snippets

24-Mar-2020 16:00:00

Google have announced that if your page has been listed as a featured snippet on a search result page, then it will no longer also appear as a standard blue link on the first page.

How this will impact your page's rank?

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Topics: SEO, Website, Work, Content, Strategy, The State of Marketing

Global SSL Issue – Millions of Websites May Stop Working Properly on the 4th of March

04-Mar-2020 10:58:38

 

According to the news from BBC many sites around the world (including the very well-known ones) may stop functioning properly today (the 4th of March 2020). This is due to the fact one of the main organisations issuing certificates, called ‘Let’s Encrypt’, made an announcement only yesterday that three million of these should be revoked straight away due to a bug problem.

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Topics: SEO, Website, Technology

A Review of BrightonSEO September 2019: From the Pros and Cons to What I Liked and Disliked

19-Sep-2019 14:30:00

I was lucky enough to attend my fifth Brighton SEO conference in September 2019. After attending five times, you would think that should give you a clear view on how it works and whether it works well. Whilst this may be the case, I thought it would be good to share a few thoughts and an honest review on the conference this time round.

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Topics: SEO, Events, News

Why BrightonSEO is no longer just an SEO conference and why this is good news!

03-May-2018 14:28:00

This was my 4th BrightonSEO attendance during last two years; I found this edition really interesting and much better (for myself) than the one that took place in Autumn 2017.

The fact is that when you come down to Brighton to be a part of the biggest digital marketing conference in Europe, you will always get high quality takeaways which help you gain a better understanding of the whole digital landscape. There is one interesting thing to mention here – even if the event has an SEO element within its name, it is no longer only about SEO and I believe that it is not just SEO professionals who should prioritise attending.

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Topics: SEO, PPC, Events

Structured Data - why it is important and why you should have it live on your website

02-Sep-2017 10:33:56

Structured data markup is a technical solution based on XML, JSON-LD and/or other digital coding formats used on the web today. It helps search engines and other digital tools understand better what a specific element of a web document is about, classify the page content and provide additional information about the document itself. 

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Topics: SEO, Work, News

Innovation Visual Employee Investment: Gaining the Google Specialist Certification

08-Nov-2016 16:03:07

We are pleased to announce that our Digital Marketing Executive, Lizzie, has successfully completed the Google Specialist Challenge in completing all 6 AdWords Advertising Exams! Congrats, Lizzie!

This involved achieving over 80% for the Fundamentals, Search, Display, Mobile, Video, and Shopping Advertising exams. Innovation Visual is particularly eager to invest in employee training as a full Google Partner, self-developing and widening our knowledge continuously in digital marketing. Google Partner’s is a Google programme for advertising agencies, digital marketing professionals and other online consultants who manage AdWords accounts.

 What is AdWords?

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Topics: Our Team, News, Awards