Influence: 'the capacity to have an effect on the character, development, or behaviour or someone or something, or the effect itself.'
How to build influence was a central topic of discussion at a talk I attended at Web Summit 2019. Whether you are a brand, individual or celebrity; influencing people in a positive way is key to creating long lasting meaningful customer relationships. It’s important to note that you don’t have to have a million followers or customers to be able to influence; more doesn’t necessarily mean better or higher engagement.
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Topics:
Events,
News,
Content,
Social Media
It doesn’t matter if your goal is to acquire leads, increase sales or conversions, content plays a crucial role in moving people through the buyers’ journey. With a staggering 4.39 billion internet users worldwide creating content is a great way to reach an audience and where they are. From videos to images to blogs, content helps your prospective customers or leads learn about you as a brand, gather information about your products and services and as a business you can use content to position yourself as the expert in that field.
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Topics:
SEO,
Inbound,
Content