Knowledge

Why Conversion Rate Optimisation Is A Key Metric For Marketers

Why Conversion Rate Optimisation is Your Best Ally

CRO or Conversion Rate Optimisation is the practice of increasing conversion rate (conversion rate means the number of conversions...

Google Ads Auction Insights Report: Key Metrics Explained

What Is The Google Ads Auction Insights Report?

Auction insights is a pre-built report in Google Ads that provides information on other advertisers who’re also bidding on the same...

Importance of Structured Data and Schema.org Markup for Your Website

Structured data markup is a technical solution based on XML, JSON-LD and/or other digital coding formats used on the web today. It...

What is RevOps? (And Why You Should Care)

Understanding RevOps & How It Could Transform Your Revenue Generation

What is RevOps? RevOps, or Revenue Operations, is a term you might have heard being used by lots of businesses, but what is it, and...

Understanding and Using a Disavow File for SEO Optimisation

What is a Disavow File?

A disavow file is a text (.txt) document which lets you deactivate chosen links (or domains) that link from another domain to your...

How To Use Data To Drive Revenue For Your Business

Using Data to Drive Revenue

At the heart of any business, you will likely find some variant of a tech stack; that is a series of tools, systems and processes that...

Understanding Search Intent: SEO is Evolving to Drive Business Results

How Understanding Search Queries Can Elevate Your SEO Strategy

Understanding the Intent Behind Search: How SEO is Evolving to Drive Business Results In this expert conversation, Tim Butler (CEO)...

Maximising Ecommerce Success: Leveraging Google Analytics for Key Insights

Uncovering Insights from Your E-commerce Analytics

Our Ultimate Guide to Leveraging Search Intent for SEO Excellence

The Ultimate Guide: Search Intent and SEO

There are many tricks to designing and implementing an outstanding SEO strategy; among them are in-depth keyword research and content...

Top Tips on Getting Ranked in Local Search

Local Search – Top Tips on How to Get Ranked for Local Search

For many businesses, big and small, gaining high local rankings is critical to driving quality traffic to their site.

The Role of Video in a Best Practice SEO Strategy

What is SEO? Search Engine Optimisation (SEO) is a key element in any business’s overall digital marketing strategy, and a vital...

YouTube Advertising

Why You Should Advertise on YouTube Nearly 5 billion videos are watched on YouTube every single day and over 300 hours of video are...

Twitter Advertising

Why You Should Advertise on Twitter

Microsoft Advertising

Benefits of Advertising on Microsoft

The Importance of Understanding a User’s Intent for Better SEO

Search intent is the science of working out what a user is actually wanting to find by analysing their search term. Literally, their...

LinkedIn Advertising

The Benefits of LinkedIn Advertising

Google Ads

Effective Google Advertising Creating and managing Google Ads advertising campaigns effectively takes expert knowledge and experience....

Microsoft Advertising Partner Agency

Microsoft Advertising (formerly Bing Ads) uses the search engine Bing to promote your business to millions of untapped customers...

Why Image Alt Text is Important for SEO

Did you know that uploading images without taking the importance of Alt text into consideration can have a negative impact on your...

Why CRO is an Essential Element in Effective SEO

Driving Revenue and Conversions with CRO

Your website may be seeing an impressive (or at least a reasonable) amount of traffic, but your leads aren’t converting, and you...

Why is Google Business Profile Important for Your Business?

Google Business Profile (GBP, formerly known as Google My Business) is a key part of any localised Inbound Marketing strategy and...

What Are Content Audits & Why Are They Important?

Good quality, relevant and helpful content, now more than ever, is key to digital marketing success. The saying ‘Content is King’...

How To Check If Your Google Ads Are Performing, Or Not...

Google Ads has become an increasingly complex platform over the past few years. If you aren’t an experienced PPC professional, it can...

Using Marketing Automation to Deliver Results & Improve ROI

What is Marketing Automation? Most types of businesses need to maintain a constant stream of new leads entering the pipeline, as well...

UTM Tracking Best Practices

UTM codes are an excellent way to track results across a range of campaigns and are a key tool in generating accurate reports,...

Getting Started with Social Selling to Drive B2B Leads

How Your Business Can Start Social Selling to Improve Lead Generation

There’s a high chance that your business may already be engaged in the basics of social selling, especially if you have a LinkedIn or...

Why Short-Form Video Belongs in Your Marketing Mix

Short-Form Video Content & Why You Need It

From snappy reels to informative podcasts, there’s no doubt that the use of video in both B2B and B2C marketing has evolved over the...

How to Configure GA for Clearer Marketing Insights

Setting Up Your Google Analytics Account for Best Results

As businesses get more complex and the business intelligence (BI) tools available to business leaders become ever more accurate and...

The Ultimate SEO Checklist for B2B Websites

SEO Best Practices for Websites

The health of your website is linked to your search engine rankings. For this reason, it is very important to ensure that your website...

How to Create Buyer Personas That Actually Work

It’s Time to Rethink the Way You Build Personas

Personas are a vital part of content marketing. Personas are semi-fictional personifications of each of your target audiences....

Practical Steps to Rank Higher in Organic Search

Ranking in organic search is critical in securing traffic for your website and subsequently generating leads and/or sales for your...

The 6 Essential Elements To Consider For Successful Inbound Marketing

The 6 Elements of Successful Inbound Marketing

Traditional outbound marketing tactics like cold calling and direct mail have become increasingly ineffective in the digital sphere....

Proven Ways to Improve Your PPC Campaign Performance

Optimising PPC and Utilising Best Practice

So, how do you make a PPC account on Google Ads, Bing, Facebook or LinkedIn successful? What is best practice and how do you know if...

Save Budget with Smarter Negative Keyword Tactics

Negative Keywords and How to Use Them in Google Ads

As part of a well-researched and balanced digital marketing plan, paid advertising can offer a brilliant solution to increasing brand...

Why Should Your Website Have an SSL Certificate? - The Importance of Doing It Properly

Google constantly updates is algorithms with the intention of improving user experience and security when browsing online. In October...

Aligning Your Content Strategy with the Buyer Journey

Mapping Content for Different Stages of the Customer Journey

It doesn’t matter if your goal is to acquire leads, build sales or increase conversions, content plays a crucial role in moving people...

Unlocking Growth with Smarter Email Automation Workflows

Leveraging Email Marketing Automation to Drive Revenue

If you’re running digital marketing for an e-Commerce, SaaS, B2B or B2C company, there are likely dozens of things competing for your...

Finding the Right Keywords to Drive Traffic and Conversions

Keyword Research in Digital Marketing

If you have ever looked into ways to boost your website performance, drive better traffic or rank more highly in Search Engine Results...

Is Your Website Secure? Understanding Chrome

Is Your Website Marked as ‘Not Secure’ by Google Chrome?

The Google Chrome web browser is extremely popular with almost a 55% share of the worldwide internet browser market. This means that...

Why Legacy Page Builders Could Be Slowing Down Your Website

Long-Term SEO Impacts of Visual Composer Plugins on WordPress Sites

What Are Visual Composer Plug-Ins? ‘Visual Composer’ plugins boast an easy, user-friendly way for marketing teams to amend pages and...

Free Guide to Creating Great Content That Delivers Results

Your Free Guide to Creating Great Content

How to Create Content that Really Works and Delivers Business Results Content is King, but execution is the castle. Great content has...

How to Use Video in Digital Marketing

Video is one of the most powerful forms of media when it comes to engaging with people. It is also one of the fastest-growing and most...

How To Futureproof Your Digital Marketing Using SEO

How To Use SEO To Futureproof Your Digital Marketing

Why is SEO Important? SEO is a term we bandy around every day, but why is it so important? Well, essentially, without SEO your website...

Examining Remarketing & How To Use It Effectively

How to Use Remarketing Effectively

If you’re interested in getting started with or improving your paid advertising, remarketing should be top of your list. Remarketing...

How To Set Up Your Google Business Profile

If you own a business then you should have a Google Business Profile (GBP, previously called Google My Business). In this article, we...

How to Optimise Images for Web

Images - Our visual cortex can process visual information faster than the rest of the brain is able to process words. And so, with no...

Building an Effective Google Shopping Campaign

When it comes to running effective Google Shopping campaigns, one of the most critical steps is the build itself. A well-thought-out...

Steps to Choosing the Right CMS/ Website Platform

The platform (or CMS) you choose to create your website will determine a number of elements when it comes to your online marketing....

How to Create Successful International Advertising Campaigns In Multiple Languages

Creating a Successful International Advertising Campaign in Multiple Languages

If you are part of an international business that deals with clients and customers across the world, one of your challenges will be...

How Dark Traffic Skews Google Analytics Data

How Dark Traffic Can Lead to Inaccurate Google Analytics Data

Every business seeks accurate data. Accurate data can be transformed into useful insights that guide your overall strategy. You may...

How to Define Lead Lifecycle Stages

Defining the lifecycle stages of your leads is an essential step in creating a sales cycle that will align your marketing and sales...

Driving Sales by Arming Your Teams with the Right Tools

How to Facilitate Growth in Sales Team Performance

A truly efficient sales process requires marketing and sales efforts to be tightly aligned and internal sales processes to be...

Everything You Need To Know About Drift

Discover the Power of Drift: Revolutionising Your Conversational Marketing Businesses need to engage their customers instantly to...

Everything You Need to Know about HubSpot's Operations Hub

What Is HubSpot Operations Hub? HubSpot Operations Hub is part of the HubSpot family, joining Marketing Hub, Sales Hub, Service Hub...

Paid Advertising: Everything You Need to Know

Everything You Need to Know about Paid Advertising

Many well-known platforms are monetising the data they collect through paid advertising. From the established Google and Bing, the...

Everything You Need to Know About Inbound Marketing

What is Inbound Marketing? The Introductory Guide & Best Practices

Are you tired of constantly pushing your marketing messages out to potential customers and receiving little to no response? It might...

Google BERT & Natural Language Search: How It Impacts SEO and Search Results

Google BERT & Understanding Natural Language Searches

As well as being our favourite muppet, BERT (Bidirectional Encoder Representations from Transformers) is also an AI language model...

How Much Does a Click Cost? (in Paid Search)

Google Ads and Bing are very popular and effective ways to find and engage with potential customers and we frequently get asked by...

How to Use HubSpot Marketing Hub To Grow Traffic & Conversions

How to Grow Traffic & Conversions with HubSpot Marketing Hub

How to Increase Traffic to Your Website If you are a marketer or involved with your company’s website in any way, a metric that you...

Growing Your Business in an On-Demand World

How to Grow Your Business in an On-Demand World

The way consumers engage with your business is changing. If you want your company to maintain a competitive advantage then it is...

Best Practice Digital Marketing for Ecommerce Websites: How to Maximise ROI

E-commerce websites need to do more than just sell products in such a competitive market. They must provide seamless user experiences,...

Paid Shopping Campaigns: How To Get Traction

12 Tips on How to Get Traction on Your Shopping Campaigns

Shopping campaigns are notoriously hard to maintain and can be difficult to get a good result from. However, when planned, created and...

Managing Your Biddable Media Campaigns: 8 Factors to Consider

How Best to Manage Your Biddable Media Campaigns: 8 Factors to Consider

Everything You Need to Know about Seo

It’s hard to get your business noticed without a website or some form of online presence. Today, consumers expect to be able to visit...

How To Improve ROI with Digital Marketing

Return on Investment

Maximising Your Return on Investment in Marketing

Creating SEO Friendly Content for Search Engines & Your Audience

How to Make SEO Friendly Content for Your Audience

Why SEO Friendly Content Is so Important Your in-house team are the experts on what you do, and so are well placed to write in-depth,...

The State Of B2B Payment Technology

The State Of B2B Online Payments The B2B (Business to Business) sales process can be complex and challenging to drive. From complex...

Knowledge

Knowledge Base

Managing Your Tech Stack

The New Frontier of Discovery: How AI-Powered Search is Reshaping Consumer Behaviour

How is DeepSeek Disrupting the AI Landscape?

Why Conversion Rate Optimisation is Your Best Ally

What Is The Google Ads Auction Insights Report?

Importance of Structured Data and Schema.org Markup for Your Website

AI, Content Strategy and SEO: Insights from Surfer's Tomasz Niezgoda

How to Buy Trust with B2B Through Thought Leadership

Encore: The Power of HubSpot's Content Hub

A clear and bold heading

Why Conversion Rate Optimisation is Your Best Ally

What Is The Google Ads Auction Insights Report?

Importance of Structured Data and Schema.org Markup for Your Website

Understanding RevOps & How It Could Transform Your Revenue Generation

What is a Disavow File?

Using Data to Drive Revenue

How Understanding Search Queries Can Elevate Your SEO Strategy

Uncovering Insights from Your E-commerce Analytics

The Ultimate Guide: Search Intent and SEO

Local Search – Top Tips on How to Get Ranked for Local Search