News, Articles & Knowledge

We recently welcomed Javier Gonell to our ever-expanding team of digital marketing experts. With extensive experience across a number of digital marketing disciplines, Javier’s focus at IV will be in working with our clients to deliver them the martech solutions that best align with and support their objectives.

We are delighted to announce that Innovation Visual are finalists in the SME National Business Awards in their ‘Positive Impact’ category. We are particularly thrilled to be finalists in this category as it recognises the work our team invests into improving our impact internally, on the local community and on our environment.

With Facebook’s holding company changing its name from Facebook to Meta there has been much talk of the metaverse recently. It's a new concept that has got marketers thinking about how the metaverse will impact their business and what they can do to leverage it. Here's more about the metaverse and what you need to know. 

During October, our Martech team attended HubSpot’s annual event, Inbound 2021. This 3-day virtual event covers talks on the latest business trends and industry news as well as HubSpot’s product leaders sharing the latest features and updates.

We’re thrilled to announce that the Innovation Visual Team have collectively walked, run, and cycled the 4657 km distance between Godalming and Guinea as a sponsored event in aid of The David Shepherd Wildlife Foundation! The team have put in an extraordinary effort and pushed themselves incredibly hard to achieve this goal. Thanks to all of your kind donations, we were able to raise over £2000 pounds (as at 30/09/21), which Innovation Visual will be matching, meaning we’re going to be donating over £4000 to the David Shepherd Wildlife Foundation! This money will go towards supporting the DSWF’s critical work in Africa and Asia protecting endangered animals, a cause that’s important to all of the IV team.

Google continually updates its algorithms, with core algorithm and general updates happening throughout the year. The latest of Google’s general updates was the spam update, which rolled out on 26th July 2021 and took two weeks to roll out. The update concentrates on backlinks to websites and whether they are spammy or quality links. This article discusses the link spam update, what effect the update could potentially have on your website and how it will impact SEO, how Google may penalise links going forward, why links are so important for SEO, and an action plan to optimise towards the link spam update.