For general reporting and analysis, the HubSpot built-in reports are great! We use them all the time at and they’ve become an invaluable tool for us to use daily. However, with a recent release, we’re now able to expand what we can do with our HubSpot data even further and we’re really excited about it.
Topics: Technology, News, Inbound
Wycliffe’s motto is ‘Bold and Loyal’, and we couldn’t be prouder to have been chosen to help them achieve their ongoing business objectives through digital marketing.
Read on to find out why we were chosen and how our dedicated team will help the college to stand out even more in their community as a leader in private education.
Topics: SEO, PPC, Inbound, Content, Digital Marketing
2020 has been the year of digital revolution. While bricks and mortar stores and businesses have been forced to close their doors, customers and consumers have shifted to buying online to meet their needs which in turn has meant businesses have had to adjust where they are focusing their efforts in order to compete.
Topics: Inbound, Content, Strategy, Digital Marketing
Innovation Visual are pleased to announce that we are now working with ETC Hospitality to provide ongoing digital marketing services.
It doesn’t matter if your goal is to acquire leads, increase sales or conversions, content plays a crucial role in moving people through the buyers’ journey. With a staggering 4.39 billion internet users worldwide creating content is a great way to reach an audience and where they are. From videos to images to blogs, content helps your prospective customers or leads learn about you as a brand, gather information about your products and services and as a business you can use content to position yourself as the expert in that field.
Personas are a vital part of content marketing. Defining who your customers are helps you to understand how to talk to them, their pain points or challenges, where to reach them and eventually how to get them to perform a specific action on your website. Combined with a good understanding of their buying journey, your personas can help you write relevant, useful content that will push them further down the funnel.
